Black Moguls Magazine|Fall 2016

Building a Successful Brand

Every business owner expects to begin business on solid ground. In many cases business plans are written or thought out, the company’s direction is forged, corporate profiles that contain the business’ mission statements are crafted, and every wheel needed for the business to turn on its expected axis are created.

At this point, every entrepreneur is excited and pumped up to go succeed in a very diverse and crowded world. You have all ideas working according to plan until you hit a brick-wall; no one is buying and opportunities are failing to show up.

You know your business idea is great; you understand the working of your industry and you see yourself as a potential A-game player. Why then are you stuck?

The problem is likely contributed to not successfully branding your company, your product or your service. Your brand is what causes people to know who you are and to remember you when they have a want or need. Here’s how you can move your business in the right direction when it comes to establishing your brand.

What is Branding

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

What is Brand Strategy

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages.

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