Every IT company is doing its marketing in media, social media, events, conferences, etc. However, the bell rings only when it is called to make a presentation to some team at a prospective organization. That is when the real excitement begins; dopamine levels surge, creating extra energy. A frenzied search for information and insight begins to update the existing presentation to create the desired impact. Key people are quickly identified to make the presentation, who begin to look as if they are on the verge of conquering the world.
Then they make the presentation…… some pass the test, some fail.
Today’s crowded market and fierce competition make it tougher than ever to clinch a deal, more so when selling technology to banks and financial services institutions. When selecting a technology partner, the client organizations have to look not only at technology aspects, but many others including financial strengths, the organization’s stability, product maturity, competitive scenario, etc. Do the IT companies making presentations understand all these concerns? Sometimes yes, sometimes no. In a hyper-competitive marketplace, technology vendors win if they have holistic strategies and persuasive presentations to convert opportunity into success.
A presentation is therefore a key tool. When done well, a presentation can take the technology company to the next level of the ladder.
So what do the decision makers in BFSI organizations feel about presentations that IT companies make? Mostly, they feel unhappy, and sometime frustrated. Many presentations leave a lot to be desired and fall short on several parameters to take the opportunity to the next level. Many companies with good products and technologies have failed because the presentation was lacking.
This story is from the February 2020 edition of Banking Frontiers.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 2020 edition of Banking Frontiers.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Kamdhenu & Sammrudhi loans top rural customers
Unnayan Bharat Finance Corporation (UBFC) Director & Co-Founder Avneesh Trivedi shares the company's attempts to enhance the rural lending environment & deliver better services to its consumers:
It's going to be a 'world' of CBDCs
Practically, every central bank in the world is testing and readying a CBDC system:
Training for behavioral & social skills is key
3 CHROs from the top BFSI companies in India open up about their training and motivation programs aimed at enhancing employee effectiveness. The story is divided into 4 parts: (i) functional and behavioral training, (ii) manager to leadership training, (iii) learning-based training, (iv) motivational programs:
THE AI COMPASS
Artificial Intelligence has risen to be the hottest topic of discussion today. It is expected to impact everyone, and the impact could exceed that of war, global warming, supply chain disruptions, geopolitics, and much more.
To mentor & coach emerging leaders
Manish Shah, MD & CEO of Godrej Capital, outlines his focus areas today and in the future:
Innovation will unlock India's Mission 'Atmanirbhar’
Sunita Handa is Chairman, Toyota FSIN and Principal Advisor & TLAB Chairman, Protectt.ai Labs. She shares her current activities and her deep insights on innovaiton in an interaction with Manoj Agrawal:
Algorithm is the Boss
Irem Sayeed, Chief Credit Officer at U GRO Capital, dwells into business focus and modernization at the lender:
Fintech and Neobank under the same Umbrella
It was started in 1902 to build what came to be called Israel:
Bajaj Allianz Revolutionizes Employee's HR and IT Experience with WhatsApp, MS Teams, Al and Automation
A productivity booster shot at BALIC:
Small Beginning for a Big Opportunity
AMU Leasing's focus on serving the underserved market of individuals and fleets looking for financing for electric 3-wheelers and 2-wheelers: