Tasty Liquids for Health
Bakery Review|August-September 2020
The COVID-19 pandemic has given the consumption of immunity boosting food and beverages an added focus in our lifestyle. People are now not only adhering to hygiene norms in more numbers but are becoming much more health conscious in their eating habits. Perhaps that is the only benefit we can accrue from the ongoing pandemic, which otherwise has come as a curse (hopefully temporary) to our lives and livelihood.
Jhuma Biswas

Not only high-end formal restaurants and casual dining restaurants, but also street corner bakery outlets, QSR chains and cafes, which have recently resumed operations across India after months of being shut, can garner decent revenues by having more and more innovative immunity boosting beverages or even commonly known healthy beverages in their menu. These additional revenues can help them to tackle the challenge of these trying times better.

Of course, here I want to emphasise that simply intake of immunity boosting beverages would not guarantee you good health and safeguard from various diseases, but yes their regular intake can facilitate towards such an endeavour.

One of the important immunity boosting beverages that could be extensively used by bakery outlets and cafes can be turmeric tea, with infusion of lemon juice and honey. Turmeric has curcumin, which is endowed with anti-inflammatory effects. Curcumin is also a strong antioxidant.

Banana honey smoothie with yogurt and sprinkling of pumpkin seeds can also be a wonderfully healthy beverage that our bakery outlets, QSRs and cafes can promote more and more. This thick beverage can help weight loss and also facilitate in building immunity.

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Wrap it up!

Packaging has become an important factor during the pandemic. People prefer to buy big brand packaged food products as they believe that these are more hygienic with less usage of human hands. They believe that packed under hygienic conditions, untouched by human hands, these packaged bakery products are less likely to spread the dreaded disease. The manufacturers’ objective of packaging food products is to protect it from spoilage or deterioration due to physical or chemical damage. Packaging, thus, not only ensures hygiene, by preventing tampering, but also helps in keeping the food from decaying. Besides this, it also provides product information and makes it look more presentable and appetizing. Ashok Malkani takes a look at the different types of packaging material available for bakery products and how they aid in increasing the products’ shelf life. New technologies have been adopted to enable bakery products maintain their freshness. He also takes a look at the future of bakery packaging to enable those desirous of entering the bakery packaging field, or starting a new bakery, keep abreast of the new emerging trends.

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A growing… Loaf Affair

Since the beginning of recorded time, bread has been considered as “staff of life”, since it is consumed at all times of the day. During the pandemic the demand for bread from large bakeries has increased as it is believed to be more hygienic than staple food from F&B outlets. Bread from reputed bakeries has become popular with consumers of all ages. The health benefits of bread are also numerous. Epidemiological studies have shown whole grain products reduce type 2 diabetes, hypercholesterolaemia, metabolic syndrome, and coronary heart disease as well as cardiovascular mortality. Besides the health benefits it is a food that can be consumed at any time of the day. This convenience victual is becoming increasingly popular with the millenials, nuclear families and even the elderly as it provides hassle free meal, without the laborious process of cooking. Ashok Malkani views the popularity, variety and health benefits of this bakery product.

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