Сorona virus has created a global dilemma for the food industry. Bakery sector too has been affected by the pandemic but not to as great an extent as other segments of the F&B industry. Unlike most industries, the bakery industry seems to have gained from the Covid-19 pandemic. The pandemic led to a rise in demand for healthy and functional bakery items like those which consist of multigrain, nuts, and other healthy ingredients. However, if the bakery industry wants to continue to record a steady growth, it has to be constantly aware of the new trends and the changing preferences of the consumers.
Due to the coronavirus, healthy living practices and making sustainable choices have become a norm for consumers around the world. According to a research by Mintel, almost three out of four Indians have cited healthy eating as a higher priority, compared to before the outbreak. Bakers, in general, and brands, in particular, must cash in on this opportunity by strategically pairing indulgence with health benefits. The key to success would be to create baked goods that fit effortlessly into a healthy lifestyle. Bakers will have to offer products that not only satisfy the consumers' appetite for indulgence but also satisfy their guilt for craving for immoderation with health benefits.
The consumption pattern of bread has already seen a major shift from white breads to whole grain and multigrain. This is expected to grow further. Besides this, the bread segment is also expected to see a growth in specialty, ethnic and seeded variety. With the consumers' desire for nutritious and healthier products, freshness, and also more complex flavor profiles, the companies are expected to continue manufacture of fortified and healthier products.
This story is from the February - March 2022 edition of Bakery Review.
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This story is from the February - March 2022 edition of Bakery Review.
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