The year 2021 brought the issue of people’s health to the forefront. The focus on health is likely to prevail for years. Health and wellness will, in all probability remain a priority among people as we step into 2022. Consumers are expected to look for ingredients that provide nutritional benefits in their everyday diet.
Janki Paingy, a home baker, avers that consumers’ habits for natural, clean label and plant-based products will continue in 2022 - and beyond.
Though the industry faced several problems it has managed to not only survive but also progress. According to Research and Markets, “Bakery Products Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021- 2026)”, the global bakery products market is projected to grow at a CAGR of 2.6%.
Tackling Pandemic Problems
Whatever the projections for the future, there is little doubt that the bakery industry has undergone a period of trial and tribulation during the last two years. COVID-19 has made a significant impact on bakery products’ market.
Aditi Handa, Co-Founder and Head Baker of The Baker’s Dozen reveals, “The pandemic, especially the 1st lockdown, posed a series of unique challenges: from getting employees to come to work to managing raw material procurement and logistics of being able to get goods to stores. At The Baker’s Dozen, a lot of nimbleness proved to be our source not just to survive but to thrive. Our loyalty to our vendors and being able to get permissions in a timely manner ensured we always had supply of material for production. Our omni-channel sales approach across cities in India ensured some point of sales were always active.”
This story is from the December 2021 - January 2022 edition of Bakery Review.
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This story is from the December 2021 - January 2022 edition of Bakery Review.
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