Twentyfirst century tourism calls for tourism diversification and realisation of relevant specialisations through innovations. Some recent examples of tourism diversification include adventure tourism, wildlife tourism, religious tourism, medical tourism, wellness tourism, and weekend tourism.
Due to a diverse landscape, India is increasingly gaining momentum as an adventure tourism destination for domestic as well as international tourists. The Himalayan range in the north and east, numerous difficult-to-reach rivers and lakes and the more than 7,500 km of coastline offer a wide range of adventure activities in India. Summers are generally preferred for trekking in the high mountains apart from the Chadar trek in Ladakh which is done in winters. Additionally, biking expeditions in Ladakh are gaining popularity during the summer months. Travellers also prefer scuba diving in the nonrainy seasons in numerous beach locations like Andaman and Nicobar Islands, Lakshadweep and Goa among others.
With growing number of travel operators offering unique adventure experiences that are gaining traction among the youth, the market of adventure tourism is experiencing a growth. The market is expected to grow at a CAGR of 17.4% during 2017-23 and there has been a 42% increase in popularity of high altitude regions among adventure travellers over the past three years. The Indian tourism department observed 2018 as the ‘Year of Adventure Tourism’ to promote this segment.
Nanak Sharma, associated with Himalayan Trekkers, an adventure tourism operator, informed BE, “The most popular treks in the western Himalayas are the Ladakh-Markha trek, the Parng La trek from Kibber to Tso Moriri, the Darcha to Lamayuru trek, and the Darcha to Padum trek. The Poon Hill, the Annapurna Base Camp, Goecha La Trek, Nathula La Pass and the Living Root Bridge treks are popular choices in eastern India. However, global economic slowdown has negatively impacted our segment. We are receiving lesser number of foreign trekkers in recent times.”
A recent FICCI report titled ‘India Inbound Tourism’ states, “The global adventure tourism market was valued at $6.80 trillion in 2017 and is expected to grow at a CAGR of 46% till 2022. According to the NITI Aayog, “India’s nature and adventure tourism is still at a budding stage with barely 3% of the 668 protected areas attracting any significant tourism activity.”
The Indian tourism department along with the Adventure Tour Operators Association of India (ATOAI) recently launched the ‘Indian Adventure Tourism Guidelines (Version 2.0)-2018’, which focuses on safety and quality norms for adventure tourism in India. The department also extends central financial assistance for infrastructural development at adventure tourism destinations. Adventure tourism has also been a key theme under the Swadesh Darshan scheme.
India is home to a wide array of wildlife that attracts domestic and foreign tourists and many photography enthusiasts. In India, wildlife safaris are conducted around the year, barring the rainy season. Most of the protected forests remain closed during monsoons due to rain induced road damages.
Photographers are playing an important part in boosting wildlife tourism. Nirmalya Chakraborty, Founder President and Editor of Jungle Rhythms, a wildlife photography journal, told BE, “An image is worth a thousand words. As news spreads like wild fire about great sightings over various social networks, more and more tourists get inclined to visit the national parks and try their luck. This creates a positive impact on local community income through eco-tourism and in turn, the landscape is conserved through better protection efforts. Regulated wildlife tourism is good for both - the tourism sector and wildlife conservation.”
Continue reading your story on the app
Continue reading your story in the magazine
IT sector boosts employment after sluggish growth
India is the largest off-shoring destination for Information Technology (IT) companies across the world.
Indian handicrafts need new vision to compete globally
High-quality handicraft goods
AHSI hosts Bicentennial Flower Show and World Regional Rose Convention 2020
The Agri Horticultural Society of India (AHSI) recently celebrated its bicentenary year by hosting the Bicentennial Flower Show and the World Regional Rose Convention 2020.
Threat Of A Third World War?
Renewed tension in West Asia forebodes a troubled 2020.
Railways Financial Stress: Is Economic Slowdown The Main Reason?
The Indian Railways (IR) has been going through a rough financial patch for the last few years.
US-Iran Hostility: India Feels Heat Of Crude Oil Price Hike
The geopolitical tension triggered by the killing of Iranian Islamic Revolutionary Guards Corps’ (IRGC) top military leader Qasem Soleimani and the subsequent retaliatory missile attacks on American military bases in Iraq by Iran has brought many countries including India to the edge.
Landmark Judgements To Stop Animal Cruelty
Some of our judges are now beginning to understand what animal cruelty does to a nation and act on it.
Opportunities And Challenges In The Aviation Sector
The Bharat Chamber of Commerce organised a national seminar and an exhibition on the ‘Indian Aviation Sector: Opportunities and Challenges’ at the Park Hotel, Kolkata. The prospects of private participation in maintenance, overhaul, and repair were discussed.
India Needs To Learn A Lesson From Brexit
The verdict given by the people of the United Kingdom in 2016 in favour of quitting the European Union (EU) is popularly known as ‘Brexit’. People who voted for Brexit argued that it was because of the adoption of erratic neo-liberal policies that had led to livelihood crises.
US-China Trade War Continues: Global Implications
The ongoing US-China trade war had its origin in 2012. It began then as a “cold war”, well before Donald Trump became the US President.
Women & Spirituality
MIRABAI BUSH is the author of Working With Mindfulness, co-creator of Google’s “Search Inside Yourself” program, cofounder of the Center for Contemplative Mind and Society and a founding board member of the Seva Foundation. She teaches contemplative practices, and has facilitated retreats, workshops and courses on spirit and action for over 20 years. To commemorate International Women’s Day, Mirabai spoke with PURNIMA RAMAKRISHNAN on March 6, 2021.
Reincarnation And Realpolitik
China, India, and the U.S. are vying to influence the selection of the next Dalai Lama
An Exclusive Interview With Nandakumar Narasimhan
The Little Red Train
A Room for Dad
Before Mom passed, I made a promise to her
THE DANGAL IN THE JUNGLE, PART 1
YOU KNOW YOU’RE SOMEBODY WHEN YOU’VE APPEARED ON AN INDIAN DANGAL POSTER — IN OTHER WORDS, IN A WRESTLING ADVERTISEMENT.
WOUNDS AND THE WOMB
JULIE PETERS explores how to heal a relationship with the sacred womb, a place of death, life, and possibilities.
Giant squirrels, giant lessons? Animal chaplain SARAH BOWEN explores what squirrels can show us about mindfulness.
E8 Caste and the Indian Tech Ivies
IIT grads are highly sought after in Silicon Valley. Are they bringing deep-rooted prejudices with them?
I was happily married, happily employed, just plain happy. Until the accident
IN SEASON Chickpeas (GARBANZO BEANS)
Chickpeas appear in early recordings in Turkey well over 5000 years ago. India produces the most chickpeas worldwide but they are grown in more than 50 countries. An excellent source of carbohydrates, protein, fiber, B vitamins, and some minerals, they are a nutritious staple of many diets. The name chickpea comes from the Latin word cancer, referring to the plant family of legumes, Fabaceae. It is also known by its popular Spanish-derived name, the garbanzo bean. Kidney beans, black beans, lima beans, and peanuts are other familiar foods found in this legume family.