ICICI Bank extends instant ‘Cardless EMI' for online shopping; enhances affordability of customers
BANKING FINANCE|July 2021
ICICI Bank today announced that it has introduced the instant ‘Cardless EMI’ facility to online purchases made on e-commerce platforms.

The facility enhances affordability to millions of the Bank’s pre-approved customers, as it allows them to instantly buy products or services online through Equated Monthly Instalments (EMIs) in just a few clicks by using their mobile phone and PAN. Customers can convert the transactions up to Rs. 5 lakh into easy monthly instalments by simply entering their registered mobile number, PAN and OTP (received on mobile number) at the check-out section of the e-commerce website or app. The facility can be availed across a host of categories such as electronics, home appliances, laptops, mobile phones, travel, fashion apparels, sports-wear, education and home décor.

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