Trends Like Ride Sharing And Iot Are Giving Consumers More Free Time— And It’s Up To Marketers To Fill It.
Recently, I was taking an Uber while speaking to a colleague on the phone and simultaneously switching between Instagram, news headlines and texting a partner in Singapore on WhatsApp. Ten years ago, these activities did not and could not coexist; today, I can do them all simultaneously.
Most individuals love to think that time is scarce. There are only 24 hours in a day, right? Well, maybe not.
In Activate’s Tech and Media Outlook 2016, there is an interesting statistic derived from data at the Bureau of Labor Statistics, Nielsen and other leading sources suggesting that the average U.S. employed adult’s daily activity is equivalent to 31 hours and 28 minutes. In other words, the day is now apparently 30 percent longer than it used to be—and this will only continue to increase with the rapidly advancing trends of Internet of Things, the normalization of the “sharing economy,” autonomous vehicles, wearables, automation and artificial intelligence.
Continue reading your story on the app
Continue reading your story in the magazine
Whole Foods' Will Chau Has Had A Scrappy Path
The path of Whole Foods Market’s global director of creative and branding has been a scrappy one.
This Is Your Brain On Marketing
Brands toy with sensors to better understand their customers.
The Barbie Doll
On the eve of her 60th birthday, a look at. America's most primped, perfect and polarizing plaything.
Marketing Needs To Be Inclusive
Diversity efforts must be authentic and go further than checking off a box.
The agency clawed it's way back to the top by making ‘better decisions, faster’.
Meet The New Broadcast TV Chiefs
After taking over last fall at ABC, FOX, and NBC, these four execs are ready to reveal their strategies.
Today’s media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren’t the only ones making big changes. Both OMD and Initiative bounced back from challenging years with strategic pivots, picking up new business from brands like Daimler Mercedes, Liberty Mutual, Revlon and the U.S. Army. Breakthrough network Essence transcended its reputation as Google’s digital resource to score new partnerships with BP, Peloton, T-Mobile and more while doubling its headcount and adding 11 offices around the world. On the work front, these shops proved their media mettle with headlining campaigns for Amazon, McDonald’s, Target, USA Network … and who could forget the International House of Burgers? Read on to find out why these three earned Adweek’s Media Agency of the Year honors
A strong vision and a key investment from holding company WPP Fueled an incredible year.
Deutsch’s Head Of Music Straddles The Record And Advertising Industries.
Agencies Scramble Over OTT
Investment teams try to get up to speed while they educate clients.
Fighting Fire With Founders
Silicon Valley startups are taking aim at deadly wildfires. But saving lives will require cutting through red tape, fast.
David Neeleman Has No Fear Of Flying
The founder of JetBlue has overcome some crazy setbacks on his way to becoming the most successful serial airline entrepreneur in history. So why would he let a global pandemic get in the way of launching his latest carrier?
COVID's Silver Lining: A Calmer Life
This family left the West Coast for a simpler lifestyle in a small Cape Cod town.
5 FOOD that promote a better nights sleep naturally
Whether you have trouble falling asleep or staying asleep, there are many strategies one can take to help improve one’s night sleep. Many choose to opt for sleeping aids, melatonin, essential oils, and more. But did you know that food can actually play a huge role in your night's sleep?
102 Minutes With… Aida Turturro
The Sopranos star finds her second calling on Cameo.
EVERYTHING YOU NEED TO KNOW ABOUT APPLE'S TRACKING DEVICE
GET THE LOWDOWN ON APPLE’S OWN ITEM TRACKERS.
Why did Apple's original Hom fail? Let's count the reasons
Apple’s first smart speaker just met a surprising end, but it was one we could see coming
A Small Part OF A Small Business Can Be A Big Idea
Lisa Tran’s parents (right) escaped a Communist regime and built a small restaurant in America. Now she wants to reinvent it by building a business based solely on their sauces. Her mom thinks she’s crazy—and maybe she is. But some of the greatest brands were built in much the same way.
4 great ways to make working from home easier
We’re all about simplifying life, right down to the basic day-to-day tasks–and these products will up your work-from-home game.
UNITY IN A WORLD OF DIVERSITY
BRIAN JONES explores unity in a world full of challenges and diversity. Through different analogies and his own personal experience with meditation, he finds effective ways to achieve unity through the silence of the heart.