James Shani
ADWEEK|December 3, 2018

How The Ceo Of Madison + Vine Is Bridging The Gap Between Madison Avenue And Hollywood.

Ann-Marie Alcántara​​​​​​​

It all started with a viral video. James Shani had already created a music video for Nick Cannon when he was in college in 2013, but he made a bigger splash with a Tesla spec commercial in 2014. He even found a way to get it to Elon Musk, founder and CEO of the carmaker, who then tweeted it out.

“The idea was to create a piece of content and advertising that didn’t feel like it was selling the car—it was just a really good story,” Shani said.

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