Jack Link's Inside The NBA
ADWEEK|September 18, 2017

Carmichael Lynch Jack Link’s Jerky.

Erik Oster

Carmichael Lynch’s TNT Inside the NBA content marketing initiative for Jack Link’s marked a smooth evolution of the brand and its new partnership with the professional basketball league.

The timing of the initiative, which launched during the NBA playoffs, was tied to athletes’ recovery as the brand looks to “more overtly link jerky to a better way to get your protein,” explains Tom Dixon, Jack Link’s CMO.

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