President and CEO Walmart E-commerce U.S. The prolific founder of startups like Jet.com brings his direct-to-consumer smarts to Walmart.
Babies and animals have been good to Marc Lore. The Walmart U.S. ecommerce president and chief executive founded Diapers.com in 2005 and in 2011 followed up that success with the pet-centric Wag.com. The latter was a risky move—Pets.com went belly up in 2000 in part because dog food and cat litter are expensive to ship. But Lore told The New York Times his pets site could avoid a similar fate because it only offered free shipping above a certain threshold and it “obsesses” about logistics. He was right, and in 2010 Amazon bought parent company Quidsi for $545 million (and shuttered it in 2017).
Continue reading your story on the app
Continue reading your story in the magazine
Whole Foods' Will Chau Has Had A Scrappy Path
The path of Whole Foods Market’s global director of creative and branding has been a scrappy one.
This Is Your Brain On Marketing
Brands toy with sensors to better understand their customers.
The Barbie Doll
On the eve of her 60th birthday, a look at. America's most primped, perfect and polarizing plaything.
Marketing Needs To Be Inclusive
Diversity efforts must be authentic and go further than checking off a box.
The agency clawed it's way back to the top by making ‘better decisions, faster’.
Meet The New Broadcast TV Chiefs
After taking over last fall at ABC, FOX, and NBC, these four execs are ready to reveal their strategies.
Today’s media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren’t the only ones making big changes. Both OMD and Initiative bounced back from challenging years with strategic pivots, picking up new business from brands like Daimler Mercedes, Liberty Mutual, Revlon and the U.S. Army. Breakthrough network Essence transcended its reputation as Google’s digital resource to score new partnerships with BP, Peloton, T-Mobile and more while doubling its headcount and adding 11 offices around the world. On the work front, these shops proved their media mettle with headlining campaigns for Amazon, McDonald’s, Target, USA Network … and who could forget the International House of Burgers? Read on to find out why these three earned Adweek’s Media Agency of the Year honors
A strong vision and a key investment from holding company WPP Fueled an incredible year.
Deutsch’s Head Of Music Straddles The Record And Advertising Industries.
Agencies Scramble Over OTT
Investment teams try to get up to speed while they educate clients.
WALMART INVESTS IN GM'S CRUISE AUTONOMOUS VEHICLE SUBSIDIARY
Walmart and some institutional investors have joined the latest investment in Cruise, bumping the capital influx into the General Motors autonomous vehicle subsidiary from over $2 billion to $2.75 billion.
GOOGLE EARTH ADDS TIME LAPSE VIDEO TO DEPICT CLIMATE CHANGE
The Google Earth app is adding a new video feature that draws upon nearly four decades of satellite imagery to vividly illustrate how climate change has affected glaciers, beaches, forests and other places around the world.
I was happily married, happily employed, just plain happy. Until the accident
WALMART SALES STILL SURGING, BUT A CHILL MAY BE ON THE WAY
Walmart is raising wages for 425,000 of its 1.5 million U.S. workers and is investing $14 billion this year to speed up its distribution network as the nation’s largest retailer navigates vast industry changes that were accelerated by the pandemic.
BIDEN BACKS OFF ON TIKTOK BAN IN REVIEW OF TRUMP CHINA MOVES
The Biden administration is backing off former President Donald Trump’s attempts to ban the popular video app TikTok, asking a court to postpone a legal dispute over the proposed ban as the government begins a broader review of the national security threats posed by Chinese technology companies.
A housewarming gift
My husband seemed to be in every room— even though I knew he was in heaven
Walmart and Zipline have launched a first-of-its-kind drone delivery operation in the U.S.
WALMART TEAMS WITH GM TO TEST AUTONOMOUS DELIVERIES
Walmart is teaming up with the General Motors’ autonomous vehicle unit to test driverless delivery in Arizona.
VIDEO APP TIKTOK LEANS INTO E-COMMERCE WITH SHOPIFY DEAL
The popular short-form video app TikTok, still under U.S. government scrutiny for its Chinese ownership, is moving closer to becoming a marketplace for buying stuff.
WALMART TO SPREAD OUT DEALS TO AVOID BLACK FRIDAY CROWDS
Walmart says it will spread out its traditional one-day Black Friday deals over three weekends in November in an effort to reduce crowds in its stores during a pandemic.