Diversifying In Advertising Requires Creativity And A Drive For Instilling Fairness
ADWEEK|August 6, 2018

Company output won’t be inclusive if your workplace isn’t.

Donnalyn Smith

The fundamental idea is very simple, like all powerful notions. A marketer’s best work is only made possible through a diversity of talent applied to that company’s business. In recent years, the advertising community has started to come to grips with the bold-faced truth that we haven’t really talked the “real” talk, much less walked the walk. If you take a hard, honest look at the range of companies in our industry at the present time, they all too often reflect the workforce of 1978, not 2018.

It is unassailably clear that there is still much work to be done for our industry to mirror the demographic diversity emerging in the early 21st century in the U.S. and abroad. And with the tumultuous events of the past few years highlighted by the emergence of the #MeToo and Time’s Up movements for women’s empowerment and anti-sexual harassment, the broader culture is intensely focused on the fight for respect and equality for diverse, often marginalized groups, particularly women and people of color.

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