Disney, Not Netflix, Will Dominate
ADWEEK|December 3, 2018

From the Fox merger to its OTT launch, next year is all about the mouse.

Jason Lynch

2019 will be the year of the pig— except in the TV industry, where it will be the year of the Mouse. That’s because Disney is going to dominate 2019, bookending it with a pair of seismic moves. The first is the imminent close of the DisneyFox merger, which will relocate most of 21st Century Fox’s assets (FX, National Geographic and the Twentieth Television studio among them) to the Mouse House; the rest, including Fox Broadcasting, Fox News and Fox Sports, will be spun off into a new iteration of Fox. Then there’s the year-end launch of Disney’s long-awaited subscription streaming service, Disney+.

Even with more than a year of preparation, the Disney-Fox merger will be a bumpy transition that will be felt throughout the industry as FX and National Geographic adjust to their new homes and bosses, and buyers adapt to a new method of purchasing that inventory. The same transformation (and consolidation) will occur at “New Fox,” where ad-sales operations will be combined for the entire portfolio under Marianne Gambelli.

Continue reading your story on the app

Continue reading your story in the magazine

RELATED STORIES

TUCKER CARLSON IS NEW KING OF TV NEWS

Surprising hidden life of FOX host who makes powerful pols grovel

3 mins read
Globe
January 31, 2022

HOW TO...Stream for Free!

Watch what you want, when you want-classic comedies, live news, the hottest shows and more-without spending a dime. We pick our eight favorite services BY DAMIAN HOLBROOK

5 mins read
TV Guide Magazine
January 17 - 30, 2022

Cottage Charm, Coastal Locale

A bespoke home featuring sightlines to the ocean gets a refreshing renovation.

5 mins read
Cottages and Bungalows
February - March 2022

SUITORS FOR ‘MILLIONAIRE' MOSTLY AVERAGE JOES!

REAL-life Joe Millionaires aren’t so easy to find!

1 min read
National Enquirer
December 20, 2021

SLY GERALDO OUTFOXING FOX

Positions himself to plant his flag at rival network

2 mins read
National Enquirer
December 06, 2021

TACKY TUCKER TEARS FOX NEWS APART!

Geraldo & other staffers call bull on his Capitol assault docuseries

3 mins read
National Enquirer
November 22, 2021

France Is Zemmour the French Trump?

The pundit has gone from peddling far-right rhetoric on the French version of Fox News to serious political contender

6 mins read
Newsweek
November 05, 2021

Fox Wants to Profit From Your Rainy Day

Its new weather streaming service is betting on digital sizzle and customized forecasts

3 mins read
Bloomberg Businessweek
November 01, 2021

TRUTH ABOUT FOX'S TUCKER – HE'S A LIAR!

Anchor admits fibbing but tries not to on TV!

1 min read
Globe
October 04, 2021

The Right Way To See Florida

Great Climate, Crops Mean Opportunities for Agritourism Abound

4 mins read
Central Florida Ag News
August 2021