With a hit movie and TV show, the Crazy Rich Asians star has been thrust into the spotlight. And she knows just what to do with it.
CONSTANCE WU CERTAINLY HAS EVERY REASON TO CELEBRATE RIGHT NOW. Her August romantic comedy, Crazy Rich Asians—Hollywood’s first major studio film in 25 years with a majority Asian-American and Asian cast—has become a smash hit, grossing more than $165 million domestically, with a sequel already in the works. But while Wu, 36, is thrilled about the movie’s success, she wants to make sure that Hollywood continues to address its considerable lack of Asian-American representation on both sides of the camera, and not think that one hit movie makes up for decades of neglect.
“It’s like how sometimes I will be like, ‘All right, I’ve cleaned my kitchen. I’m done; the kitchen is clean.’ But it’s not! It takes maintenance,” Wu says. “Life goes on after that, and you’re going to have to keep cleaning. A lot of people have this idea of, ‘I finished this big thing; it’s done forever.’ And that’s not how anything works at all!”
Wu has made a career out of helping correct Hollywood’s decades of cultural negligence. Three years before Crazy Rich Asians—in which she plays Rachel, an NYU economics professor who discovers that her boyfriend (Henry Golding) is a member of one of Singapore’s most successful families—Wu began starring in Fresh Off the Boat, the first U.S. prime-time sitcom about an Asian-American family in two decades. The ABC series was a success, with Wu’s performance as fearsome-yet-loving matriarch Jessica Huang singled out in particular, but the actress—who had never appeared on a TV show before—struggled with her newfound fame. “It messed me up emotionally in a way I didn’t even understand that caught up to me later,” she says. “It’s really lonely, because it’s the type of strain that you’re incredibly privileged to have, and therefore it’s even harder to talk about it, because you never want to seem ungrateful.”
Continue reading your story on the app
Continue reading your story in the magazine
Whole Foods' Will Chau Has Had A Scrappy Path
The path of Whole Foods Market’s global director of creative and branding has been a scrappy one.
This Is Your Brain On Marketing
Brands toy with sensors to better understand their customers.
The Barbie Doll
On the eve of her 60th birthday, a look at. America's most primped, perfect and polarizing plaything.
Marketing Needs To Be Inclusive
Diversity efforts must be authentic and go further than checking off a box.
The agency clawed it's way back to the top by making ‘better decisions, faster’.
Meet The New Broadcast TV Chiefs
After taking over last fall at ABC, FOX, and NBC, these four execs are ready to reveal their strategies.
Today’s media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren’t the only ones making big changes. Both OMD and Initiative bounced back from challenging years with strategic pivots, picking up new business from brands like Daimler Mercedes, Liberty Mutual, Revlon and the U.S. Army. Breakthrough network Essence transcended its reputation as Google’s digital resource to score new partnerships with BP, Peloton, T-Mobile and more while doubling its headcount and adding 11 offices around the world. On the work front, these shops proved their media mettle with headlining campaigns for Amazon, McDonald’s, Target, USA Network … and who could forget the International House of Burgers? Read on to find out why these three earned Adweek’s Media Agency of the Year honors
A strong vision and a key investment from holding company WPP Fueled an incredible year.
Deutsch’s Head Of Music Straddles The Record And Advertising Industries.
Agencies Scramble Over OTT
Investment teams try to get up to speed while they educate clients.
LEO'S TITANIC FLOP!
Julianne’s niece says star’s a megawatt dud between the sheets
$150M REGIS LEGACY LEAVES WIFE STUNNED!
TV TITAN Regis Philbin left his massive $150 million fortune to his stunned wife, Joy!
BACK IN YOUR LOVING ARMS!
Ben & J.Lo prove it’s the real thing
KATE THE CONQUEROR!
Class beats sass in ugly war with bitter Meghan
EPSTEIN SLAVERS RAT OUT GHISLAINE
TWISTED TELL-ALL: | Underage girls kept in terror dungeon | Library of S&M training manuals | ‘Pyramid’ sex-trafficking scheme
MS-13 BLOOD PACT!
Merger with Mexican cartels gives deadly gang evil superpowers
CNN IN CHAOS!
Cuomo brothers scandal cracks newsroom into warring camps
DREW'S DIRTY CONFESSIONS
DAYTIME newbie Drew Barrymore is airing her laundry in public — and it’s downright dirty!
LISA MARIE & EX: IT'S ALL ABOUT THE BENJAMINS
Lisa Marie shares daughters Harper and Finley with Michael
TORMENTED TIGER ON SLIPPERY SLOPE!
His agonizing pain sparks fears of painkiller relapse - INSIDER