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Low-Cost Marketing That Works
What’s the best way to tell the world that your company exists and is open for business? Six entrepreneurs share their launch strategies and stories.
She Used To Sell Cigarettes. Now She Sells Health And Wellness
Lisa Locker built a high-powered corporate career. But when she ditched the suits and became a CycleBar franchisee, she found a whole new challenge.
Who Do I Hire First?
Growing a team is an important (and intimidating) step for a startup. And when money is tight, the pressure is on to get every hire right.
Do People Say You're Crazy? That's Good
We’re told that business is rational and logical. But what if that’s wrong? Advertising executive Rory Sutherland, vice chairman of Ogilvy Group, argues that real success comes from defying everyone else’s logic.
How To Make A $1 Billion Industry
How did a handful of founders create a $1 billion aftermarket for shoes that no one wears? It’s a tale of hoops, hype, head-spinning colorways—and an object lesson in how entrepreneurs can spot opportunity in the chaos.
How Jazzercise Has Survived The Times
Jazzercise was once the most famous fitness brand in America. Today, that’s hardly true—but thanks to a unique franchising arrangement, it’s just as beloved as ever.
Kevin Murphy - The $3.4 Billion Man
Kevin Murphy left Wall Street for cannabis in 2011, grew his company, Acreage Holdings, and sold it this spring for billions. And he says there’s plenty more room for growth.
Always Be Closing? No, Never Be Closing
Sales isn’t about pushing. It’s about persuasion. Jason Harris, CEO of the creative agency Mekanism, says it’s time to start thinking differently about making a deal.
The Botox Bar!
Nicci Levy had a great idea: Create a luxury day spa focused on medical micro treatments like Botox. But how do you actually build something like that?
How Do I Find Talent?
Recruiting staff is no easy feat. Six entrepreneurs share where they look—and what they look for.
From Indie To Franchise
After running her sign-and-awning business for 18 years, Nikki Taheri decided to turn the operation into a FastSigns franchise.
Did You Hire An Astronaut Or An Architect?
If your employee is unhappy, it could be because they’re misunderstood. Caroline Stokes, founder of the recruiting agency Forward, explains the big question you should ask.
Charity Or Company?
Some nonprofits are getting into the business of making money. So how does that work?
How Startups Are Thriving Smaller Cities
To attract the best investors and employees, startup founders once had to move to the coasts. But now they’re turning around and going back home. Are smaller cities becoming the place to grow big?
16 Entrepreneurs Age 20 And Under Are Making Their Mark
The founders of the future are getting a major head start. Meet 16 entrepreneurs age 20 and under who are making their mark on today’s business world.
Inside DraftKings
DRAFTKINGS REALLY LIKES its odds. Since launching in 2012, the daily fantasy sports site has raised close to $650 million in funding, and has deftly navigated the thin legal line between skills-based games and gambling.
‘I'd Rather Be In Control Of My Own Destiny'
How Alexis Courtney went from a Cookie Cutters multi-unit franchisee to the company’s co-owner and COO.
Five Entrepreneurs, Five Different Ways Of Raising Money
Five entrepreneurs. Five different ways of raising enough money to buy a franchise. Here’s what they learned.
Inside Uber's Innovation
What does success look like at Uber? The company has famously had its share of scandals, and its IPO earlier this year disappointed investors, but in a letter to his staff, CEO Dara Khosrowshahi wrote that “our true north will be determined over the long term.” Much of that long-term vision is explored here, in a recently renovated industrial complex in San Francisco called Pier 70, which once housed shipbuilders and ironworkers but is now home to Uber’s Advanced Technologies Group. The employees in this space work on projects far outside Uber’s core ride-hailing business—they’re designing and developing self-driving vehicles, plans for aviation sharing, and the company’s JUMP bikes and scooters. And they get out of the office a lot: Working on transportation often means going along for the ride.
What It's Like Being Mentored By Gwyneth Paltrow!
Even the busiest, most high-profile people can make time for others. Here, the Goop CEO talks about the power of mentoring—and is joined by the cofounder of Maisonette, whom she’s supported for years.
Why You Need To Take A Workcation?
Entrepreneurs are escaping for days of intense focus, isolation, and brutal feedback from their peers. Then they come back feeling refreshed. Ready to go?
A Guide To Saying No!
Leaders love to be work heroes. But that can come at a hidden cost. Oftentimes, the most valuable thing you can do is say no—and here’s how.
Should I Spend Big On Social Media?
Paid ads on social platforms can get your business in front of a lot of eyeballs. But don’t overlook the many other (and cheaper) ways to grow your customer base online.
Two Companies, Two Kids, One Family
Neil Blumenthal is cofounder of WARBY PARKER.. His wife, Rachel, started ROCKETS OF AWESOME. With children ages 4 and 8, they run their home life like a third business. Here’s how it breaks down by the hour.
The More Difficult, Most Satisfying Second Act
Tamara Mellon is most famous for cofounding Jimmy Choo. But in 2013, she started building a new brand…named after herself. It’s been bumpy. (She went bankrupt.) But she’s finally become the entrepreneur she always wanted to be.
Papa Shaq
Papa John’s founder and primary spokesman was mired in scandal and dragging down sales. This is the inside story of how the brand hatched a turnaround plan— and how SHAQUILLE O’NEAL became the perfect face for it.
Leaving Corporate Life
Lisa Locker built a high-powered corporate career. But when she ditched the suits and became a CycleBar franchisee, she found a whole new challenge.
Leadership With A Twist
What happens when a company outgrows its founders? Painting with a Twist is in the process of finding out. The women who launched the business, which popularized the paint-and-sip concept (wine + paint = fun!), no longer felt they could lead it. So they set out to find someone who could.
The Reinvention Of Minted
Mariam Naficy had a vision for her company, Minted, the artists’ platform and marketplace. But the business took on a life of its own, leading to unforeseen challenges—and profit.
The Power Of Old Brands
Can an old brand serve a new customer? The revivers of Slice are finding out.