CATEGORIES

Low-Cost Marketing That Works

What’s the best way to tell the world that your company exists and is open for business? Six entrepreneurs share their launch strategies and stories.

2 mins read
Entrepreneur
Startups Fall 2019

She Used To Sell Cigarettes. Now She Sells Health And Wellness

Lisa Locker built a high-powered corporate career. But when she ditched the suits and became a CycleBar franchisee, she found a whole new challenge.

3 mins read
Entrepreneur
Startups Fall 2019

Who Do I Hire First?

Growing a team is an important (and intimidating) step for a startup. And when money is tight, the pressure is on to get every hire right.

3 mins read
Entrepreneur
Startups Fall 2019

Do People Say You're Crazy? That's Good

We’re told that business is rational and logical. But what if that’s wrong? Advertising executive Rory Sutherland, vice chairman of Ogilvy Group, argues that real success comes from defying everyone else’s logic.

9 mins read
Entrepreneur
Startups Fall 2019

How To Make A $1 Billion Industry

How did a handful of founders create a $1 billion aftermarket for shoes that no one wears? It’s a tale of hoops, hype, head-spinning colorways—and an object lesson in how entrepreneurs can spot opportunity in the chaos.

10+ mins read
Entrepreneur
September 2019

How Jazzercise Has Survived The Times

Jazzercise was once the most famous fitness brand in America. Today, that’s hardly true—but thanks to a unique franchising arrangement, it’s just as beloved as ever.

10 mins read
Entrepreneur
September 2019

Kevin Murphy - The $3.4 Billion Man

Kevin Murphy left Wall Street for cannabis in 2011, grew his company, Acreage Holdings, and sold it this spring for billions. And he says there’s plenty more room for growth.

3 mins read
Entrepreneur
September 2019

Always Be Closing? No, Never Be Closing

Sales isn’t about pushing. It’s about persuasion. Jason Harris, CEO of the creative agency Mekanism, says it’s time to start thinking differently about making a deal.

3 mins read
Entrepreneur
September 2019

The Botox Bar!

Nicci Levy had a great idea: Create a luxury day spa focused on medical micro treatments like Botox. But how do you actually build something like that?

2 mins read
Entrepreneur
September 2019

How Do I Find Talent?

Recruiting staff is no easy feat. Six entrepreneurs share where they look—and what they look for.

2 mins read
Entrepreneur
September 2019

From Indie To Franchise

After running her sign-and-awning business for 18 years, Nikki Taheri decided to turn the operation into a FastSigns franchise.

3 mins read
Entrepreneur
September 2019

Did You Hire An Astronaut Or An Architect?

If your employee is unhappy, it could be because they’re misunderstood. Caroline Stokes, founder of the recruiting agency Forward, explains the big question you should ask.

3 mins read
Entrepreneur
September 2019

Charity Or Company?

Some nonprofits are getting into the business of making money. So how does that work?

5 mins read
Entrepreneur
September 2019

How Startups Are Thriving Smaller Cities

To attract the best investors and employees, startup founders once had to move to the coasts. But now they’re turning around and going back home. Are smaller cities becoming the place to grow big?

10 mins read
Entrepreneur
September 2019

16 Entrepreneurs Age 20 And Under Are Making Their Mark

The founders of the future are getting a major head start. Meet 16 entrepreneurs age 20 and under who are making their mark on today’s business world.

10+ mins read
Entrepreneur
September 2019

Inside DraftKings

DRAFTKINGS REALLY LIKES its odds. Since launching in 2012, the daily fantasy sports site has raised close to $650 million in funding, and has deftly navigated the thin legal line between skills-based games and gambling.

2 mins read
Entrepreneur
September 2019

‘I'd Rather Be In Control Of My Own Destiny'

How Alexis Courtney went from a Cookie Cutters multi-unit franchisee to the company’s co-owner and COO.

2 mins read
Entrepreneur
Startups Summer 2019

Five Entrepreneurs, Five Different Ways Of Raising Money

Five entrepreneurs. Five different ways of raising enough money to buy a franchise. Here’s what they learned.

9 mins read
Entrepreneur
Startups Summer 2019

Inside Uber's Innovation

What does success look like at Uber? The company has famously had its share of scandals, and its IPO earlier this year disappointed investors, but in a letter to his staff, CEO Dara Khosrowshahi wrote that “our true north will be determined over the long term.” Much of that long-term vision is explored here, in a recently renovated industrial complex in San Francisco called Pier 70, which once housed shipbuilders and ironworkers but is now home to Uber’s Advanced Technologies Group. The employees in this space work on projects far outside Uber’s core ride-hailing business—they’re designing and developing self-driving vehicles, plans for aviation sharing, and the company’s JUMP bikes and scooters. And they get out of the office a lot: Working on transportation often means going along for the ride.

2 mins read
Entrepreneur
July - August 2019

What It's Like Being Mentored By Gwyneth Paltrow!

Even the busiest, most high-profile people can make time for others. Here, the Goop CEO talks about the power of mentoring—and is joined by the cofounder of Maisonette, whom she’s supported for years.

7 mins read
Entrepreneur
July - August 2019

Why You Need To Take A Workcation?

Entrepreneurs are escaping for days of intense focus, isolation, and brutal feedback from their peers. Then they come back feeling refreshed. Ready to go?

5 mins read
Entrepreneur
July - August 2019

A Guide To Saying No!

Leaders love to be work heroes. But that can come at a hidden cost. Oftentimes, the most valuable thing you can do is say no—and here’s how.

3 mins read
Entrepreneur
July - August 2019

Should I Spend Big On Social Media?

Paid ads on social platforms can get your business in front of a lot of eyeballs. But don’t overlook the many other (and cheaper) ways to grow your customer base online.

3 mins read
Entrepreneur
July - August 2019

Two Companies, Two Kids, One Family

Neil Blumenthal is cofounder of WARBY PARKER.. His wife, Rachel, started ROCKETS OF AWESOME. With children ages 4 and 8, they run their home life like a third business. Here’s how it breaks down by the hour.

5 mins read
Entrepreneur
July - August 2019

The More Difficult, Most Satisfying Second Act

Tamara Mellon is most famous for cofounding Jimmy Choo. But in 2013, she started building a new brand…named after herself. It’s been bumpy. (She went bankrupt.) But she’s finally become the entrepreneur she always wanted to be.

10 mins read
Entrepreneur
July - August 2019

Papa Shaq

Papa John’s founder and primary spokesman was mired in scandal and dragging down sales. This is the inside story of how the brand hatched a turnaround plan— and how SHAQUILLE O’NEAL became the perfect face for it.

10+ mins read
Entrepreneur
July - August 2019

Leaving Corporate Life

Lisa Locker built a high-powered corporate career. But when she ditched the suits and became a CycleBar franchisee, she found a whole new challenge.

3 mins read
Entrepreneur
July - August 2019

Leadership With A Twist

What happens when a company outgrows its founders? Painting with a Twist is in the process of finding out. The women who launched the business, which popularized the paint-and-sip concept (wine + paint = fun!), no longer felt they could lead it. So they set out to find someone who could.

10+ mins read
Entrepreneur
July - August 2019

The Reinvention Of Minted

Mariam Naficy had a vision for her company, Minted, the artists’ platform and marketplace. But the business took on a life of its own, leading to unforeseen challenges—and profit.

6 mins read
Entrepreneur
Startups Summer 2019

The Power Of Old Brands

Can an old brand serve a new customer? The revivers of Slice are finding out.

5 mins read
Entrepreneur
Startups Summer 2019