CATEGORIES

ZM Enterprise

Success Lies Beyond The Risky Leaps!

4 mins read
Inner Secrets
August 2019

Vatika Mega Mart

Royalty In Retail

5 mins read
Inner Secrets
August 2019

Organic Lingerie

The Trump Card Of This Century

5 mins read
Inner Secrets
August 2019

Make In India

A golden opportunity for intimate apparel industry stakeholder

10+ mins read
Inner Secrets
August 2019

Intimasia Kolkata 4.0

The city of joy, Kolkata, witnessed a historic spectacle on 7th, 8th and 9th of August 2019, at the colossal space of Netaji Indoor Stadium, as the fourth edition of Intimasia lit the grey sky pink with its pomp and fire.

8 mins read
Inner Secrets
August 2019

Bihar

The Biggest Underdog Of India

6 mins read
Inner Secrets
August 2019

The Top 10 Leading Intimate Apparel Stores Of Gwalior

AS HISTORY BREATHES IN THE TOMBS, FORTS AND CRAFTS OF GWALIOR, THE MODERN MIND PEEPS THROUGH ITS BAZAARS. FROM CITY MALLS TO GULLY SHOPS, GWALIOR HAS IT ALL. TEASING THE BUYERS WITH ITS LIGHT AND DELICATE COTTON AND SILK CHANDERI AND MAHESHWARI SARIS, ANTIQUE JEWELLERY, HANDMADE CARPETS, WALL HANGINGS, LACQUERWARE, AND ORNAMENTS, GWALIOR PROMISES TO BE A SHOPPER’S DELIGHT. THE INTIMATE WEAR MARKET IS ALSO OOZING IN THIS PART OF THE PLANET. WITH A NUMBER OF STORES, BIG AND SMALL, HOSTING A VARIETY OF COLLECTIONS IN TERMS OF RANGE, QUALITY AND CATEGORY, GWALIOR OFFERS AMPLE OF OPTIONS FOR ONE TO PICK THEIR PERFECT UNDERCOVER. IF YOU ARE PLANNING TO CHECK OUT SOME OF THE LINGERIE COLLECTIONS IN THE FORT CITY THEN YOU MUST NOT MISS THESE TOP 10 PLACES NOT ONLY FOR THEIR COVETOUS COLLECTIONS BUT ALSO TO GET A GLIMPSE OF THE UNIQUE WAYS IN WHICH THESE TRADERS ARE RULING THE BUSINESS.

6 mins read
Inner Secrets
July 2019

Ringing The Bell Of Monsoon Sale

Finally, the rain has poured down!!! Soothing the sore bodies and breezing the burnt skin, monsoon rains have arrived to envelop the earth in tender greens. With waterfalls all around, greenery spellbound, the weather pleasant and raindrops drizzling, it calls for a perfect drive or a smooth get-away for a weekend stay. The monsoons ring in the times to relax and celebrate, go out in the nature and live a moment to treasure! After the irked mood of the summer pain is washed away by the monsoon rain, it gives the perfect opportunity to treat the shoppers with some tantalizing sales. This is the season when people either prefer to go away for a drive to catch a breath of life or they turn to their bed and spent the day in a lazy mien. Running to the retail shops to hold the glossy bags in hand while drenching in the rain or clenching the umbrella tight, is last plan one would make. Hence, it becomes very important for the retailers to up their game and for the e-tailers to add fuel to the flame to make sure the people with no plan of shopping are bound to step out and the casual visitors who were just lingering in the lingerie section comes out with a new bag in their hand or a new product in their cart.

5 mins read
Inner Secrets
July 2019

The Epic Evolution Of Consumer Behaviour

A lot has happened in the past twenty years! As the millennials took the reign in their hands, the world has experienced some seismic changes. It has boomed with a bang, internet became accessible, things got automatized, standards hiked, paradigms shifted, feminism sprouted, convenience became a way of life, time became priority and money easy. That’s not it! The more drastic and perhaps dramatic shifts are witnessed in the world of trade, specifically in the department of fashion and more atomically in the intimate wear industry. The retail stores were made to fit in the palms of consumers, information lingered in their fingertips, awareness erupted with the campaigns, posts and feeds and customers emerged as the undisputed king. The product that was once treated as the core of a company has now been replaced by the customers.

6 mins read
Inner Secrets
July 2019

Bodycare International The Roar Of Indian Intimate Wear Industry!

Amidst the explosions of the penny-pinching Indian intimate wear players and the unrestrained influx of the swanky International brands, the stunning saga of Bodycare international was weaving a new history in the golden pages of Indian intimate wear industry. It is a story of unwavering determination and resilient strife embodied in the DNA of several generations that grappled not for months or years but for decades to finally find their foot at the peak of this industry.

10+ mins read
Inner Secrets
July 2019

The Untapped Potential Of A Magnificent City- Gwalior

Gwalior, A City Parked In The Periphery Of Madhya Pradesh Dotted By Lofty Hills And Breath- Taking Views Echoes The Stories Of Valorous Glory; The Brave Heart Of Rani Laxmi Bai, The Magical Musician Tansen And Many Such Notable Personalities Have Once Breathed In This Land. Embellished With Famous Forts And Temples, Palaces And Monuments, Local Bazaars And Musical Culture, This Royal City Seems Like A Place Straight Out From Our History Books. Over The Centuries, The City Has Hosted Many Dynasties And Several Rulers, From The Rajputs And Tomars, Mughals And Marathas, To The Scindias, Which Inscribed An Influential Footprint Of Different Cultures Giving Gwalior Its Unique Appeal And Facade.This Cultural Hub Of Madhya Pradesh Owes Its Fame To The Impregnable Fort Which Is Perched Atop A 300ft Hill. Mounted On The Steep Hills And Guarded By The High Walls, This Formidable Structure Has Garnered The Reputation Of Being One Of The Most Invincible Forts Of India. The Scenes Of Epic Battles, Musical Renaissance, And Folklores Of Brave Dynasties Are Intricately Woven Into The City’s Fabric, Painting A Vivid Picture Of North India’s Tumultuous History. The Historic City Today Is A Major Attraction For History Buffs And Architecture Aficionados, Who Travels All Across The World To Get A Glimpse Of The Majestic Beauty. Also, The Great Shopping Potential Wrapped In The Chanderi And Maheshwari Saris, Lacquerware, Metalcraft, And Hand-woven Carpets, Soothes The Eyes Of The Antiquarian, The Shopper And The Hobbyist.

6 mins read
Inner Secrets
July 2019

V-Star

Opens a new innings with Shikhar Dhawan!

2 mins read
Inner Secrets
July 2019

Mahawar Zari Centre The Story Of This Multipurpose Store

Cushioned amidst the crowded shops, connected by the busy lanes, flocked by the city dwellers and served by eight humble men, sits a store so honest and antique emitting a radiant charm that’s over four decades old. This multi-store retail outlet of Dehradun sure has more to its folds than what meets the eyes.

4 mins read
Inner Secrets
July 2019

Budget 2019-20: A Confusing Cocktail For Textile Industry?

The last few months have been quite pensive for those who belong to the textile and apparel industry. It all began during the month of February 2019 when the then Finance Minister Piyush Goyal came up with the interim budget.

3 mins read
Inner Secrets
July 2019

Arora Sales

The tale of an unstoppable legend!!!

4 mins read
Inner Secrets
July 2019

Visual Storytelling The Gizmo Of Retail Renaissance

The World Of Brick And Mortar Is Seriously Shaking. Though We Might Not Have Felt The High Intensity Of This Impulse, But A Big Tide Is Heading Our Way. The Epicentre Of This Quake Is Sure Down The West But Its Ripples Have Spread Far And Wide. With The Advent Of Technology And Online Retailing, Most Retail Stores Including The Big Names Like Gap And J.crew Have Already Gone Dead And The Apocalypse Isn’t Too Far. After Much Retrospection Of The Current Situation, Many Interesting Insights On The Subject Have Surfaced. While Some Said “physical Retail Isn’t Dead, Boring Retail Is”, Others Claimed, “it’s Not The End Of Retail But The Beginning Of A Retail Renaissance”. After Ripping The Reports Of Many Experts, It Can Be Said That The Old Boring Dying Traditional Retailing Is In Dire Need Of A Magical Make-over!

5 mins read
Inner Secrets
July 2019

Lingerie Ads: Seeing The Unseen!

The journey of Indian undergarment ads has gone through a marathon journey right from being a tabooed topic to something that can be discussed openly and boldly. Decades ago, Lux

5 mins read
Inner Secrets
June 2019

Three Days Global Fashion Source Show

Huge Hit With All Fashion Under One Roof Two New Pavilions Opened

2 mins read
Inner Secrets
May 2019

The Wow Experience!! A Sure Shot Mantra For Success!

Shopping for Intimate wear is something that is really a personal and intimate choice as well as experience for the customers.

5 mins read
Inner Secrets
May 2019

The Lady Corner: A Leader In Ludhiana's Lingerie Retailing

In an exclusive interview with Inner Secrets, Mr. Deepak Kumar, owner of The Lady Corner, spilled the beans about his extraordinary journey of making lingerie shopping a learning experience for the people of Ludhiana.

5 mins read
Inner Secrets
May 2019

Sweet Dreams Says The Future IS EBO – The Signature Of A Brand

We are sure every brand’s wildest dream is to flaunt their collection widely hanging in space such that every little detail of their craft is distinctly visible enchanting the onlookers and baffling the buyers with options galore.

3 mins read
Inner Secrets
May 2019

Red Rose Retreats Retailers With A Free Luxury Trip To Europe

A trip to the picturesque landscape of Europe is a dream that beholds in many eyes and beats in many hearts.

3 mins read
Inner Secrets
May 2019

Paytm Payments Bank To Offer Insurance, Staff Salary A/c Amongst Other To Increase Revenue Stream, Sees Profit Also

Thanks to the e-wallet business, Paytm Payments Bank has turned profitable in its first full year of operation with the company clocking a net profit of Rs 20 crore on revenues of Rs 1,500 crore.

1 min read
Inner Secrets
June 2019

China International Underwear Exhibition Sees 150,000 Visitors, 900 Brands And Multi Deals

The 14th Edition of the China Underwear Culture Week and SIUF China (Shenzhen) International Brand Underwear Exhibition which was held in the Shenzhen Convention and Exhibition Center had more than 900 exhibitors showcasing theirs brands and over 150,000 visitors participating in this exhibition.

4 mins read
Inner Secrets
May 2019

Bodycare Screams 'Oomph' In Its Latest Retailer's Meet

22nd April 2019, Bodycare Creations Pvt. Ltd., the leading manufacturer and supplier of intimate apparels hosted a splashing retailer’s meet which was nothing short of a regal affair.

2 mins read
Inner Secrets
June 2019

Bhupinder Chugh Co.

An ordinary salesman with extraordinary faith, rose to the peak of success when he believed he was made for more! For this month’s distributor’s insight, we bring you the electrifying story of Mr. Bhupinder Singh Chugh, who dared to ditch the qualms of mediocrity and let faith take over the shades of doubts.

5 mins read
Inner Secrets
June 2019

The ‘Star' Distributor Of Surat

TRAVELLING THROUGH THE TIDES OF TIME, CLIMBING THE ROUGH CLIFF ONE STEP AT A TIME, SHAH NAVNITLAL NATVERLAL HR TRADERS EMERGED TO BE A BIG NAME IN THE INTIMATE WEAR CIRCUIT. ESTABLISHED WAY BACK IN THE 1960S IN THE LAND OF SURAT, HR TRADERS SWOOSHED TOWARDS AN ORGANIC GROWTH AT A FAST PACE. IN THIS MONTH’S EDITION, WE BRING YOU THE STORY PORTRAYING RAMNIK SHAH’S JOURNEY OF CEMENTING ITS FOUNDATION BRICK BY BRICK TO BUILDING AN EMPIRE FROM AN OBLIVION.

4 mins read
Inner Secrets
October 2018

Macho Hint Ropes Tiger Shroff As The New Brand Ambassador

MACHO, ONE OF THE LEADING BRANDS IN MEN’S INNERWEAR CATEGORY IN THE INDIAN MARKET LAUNCHED ITS SUB-BRAND MACHO HINT, ON 11TH SEPT 2018, AT MUMBAI. TO PROMOTE THE LAUNCH OF THIS NEW VENTURE, THE COMPANY RELEASED AN EYE-CATCHING TVC FEATURING TIGER SHROFF WITH A NEW TAGLINE ‘FASHION BADE ARAM SE’. THE YOUNG HEARTTHROB OF BUDDING INDIA IS NOW ROPED AS THE BRAND AMBASSADOR FOR MACHO HINT. THE DASHING PERSONALITY OF THE DANCING STAR APTLY RESONATES WITH THE IDEA OF ‘COMFORTABLE, FLEXIBLE AND STYLISH’ CLOTHING. THE BRAND’S MESSAGE TO OFFER A PERFECT MIX OF STYLE AND COMFORT FOR THE YOUTHFUL AND FASHIONABLE CONSUMER IS WELL RECEIVED BY ITS AUDIENCE.

3 mins read
Inner Secrets
October 2018

For A Brascause

As such, whenever the hot news of a celebrity suffrage hits the scene, we, as commoners with restrained access to fancy healthcare or supreme lifestyle have one common thing chiming within, “Am I ignoring my silent symptoms?”

3 mins read
Inner Secrets
October 2018

Bareilly: A Beauty To Behold!an Insight

AMONG THE MANY STATES OF INDIA, THE STATE OF UTTAR PRADESH HAS ITS OWN SIGNIFICANCE AND THIS HAS BEEN EARNED DUE TO THE EXTENSIVE PRESENCE OF INDUSTRIES AND NATURAL RESOURCES. WHILE THERE ARE MANY CITIES WHICH ARE CONTRIBUTING MANY PRODUCTS, THE BEAUTY ABOUT THESE PLACES IS, THEY HAVE NOT LOST THE HERITAGE AND THE ORIGINAL CULTURE THAT DEFINES THE IMAGE OF INDIA. IN THAT, THE CITY OF BAREILLY STANDS FIRST AS A REFLECTION OF INDIAN TRADITION. IN THE LAST TWO DECADES, THE CITY HAS GROWN TO BE KNOWN AS THE SOUGHT AFTER DESTINATION FOR SHOPPERS AND BECAME A HOT INDUSTRIAL BELT.

4 mins read
Inner Secrets
October 2018

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