How To Build A ‘Scent Wardrobe'!
Yacht Style|Issue 61
Johanna Monange founded Maison 21G in Singapore to offer customised scents for all clients and all occasions. The personal approach is proving popular, with growing understanding of how to build a ‘scent wardrobe’ and more boutiques opening around the city.
Kimberly Ong

Perfume has always been deeply personal and transportive. Have a glance at fragrance reviews to get a whiff, with Chanel N°5 described as “a sparkling drink on a summer’s day” before smelling like “rolling around on crisp white sheets in a silk nightgown”. It’s this ability to give us magic, even in the most mundane moments, that makes perfume pandemic-proof.

Even as restrictions still surround us, the desirability of bespoke fragrances lingers. After all, we wear fragrances not just to attract others, contrary to what age-old wisdom suggests, but also for the delight in wearing it for ourselves. As such, there’s an appeal to creating a scent that’s uniquely our own.

Enter Maison 21G. Founded by Johanna Monange in Singapore two years ago, the perfumery house offers the experience of creating customized blends of scents according to your personal preferences. “We first discover what you like or don’t like, how to pair our scents with other scents, and for what occasion it’s for,” says Monange, who speaks French, English, and Mandarin. “Instead of pushing things onto people, I prefer to understand who you are and guide you to create your own perfume. We’re just here to transmit our knowledge as scent designers.”

As creating custom perfumes quickly catches on, Maison 21G’s business has expanded rapidly over the past year, with the original boutique in Duxton Hill now complemented by an outlet in Marina Bay Sands Mall and another to open in Ngee Ann City.

What attracted you to the world of perfumes?

It was purely by chance. Usually, you come from a family of perfumers in France. For me, I studied international business and was deeply passionate about discovering new cultures, which led me to China in the last year of my master’s to study at the University of International Business and Economy (UIBE) in Beijing.

After graduating, I started working for Mane, one of the last prestigious French perfume houses, and for two years I trained at their perfumery school in Grasse, near Cannes in the south of France. I was surrounded by people who were very passionate about perfumery, and I fell in love with it. I’ve now worked in this world for 22 years. It’s so addictive that it’s impossible to step away from it.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM YACHT STYLEView All

Wong Tet Choong - Singapore's Most Famous Sailor

TC Wong made global headlines last year when the rapid spread of Covid left him stranded at sea in his Leopard 50 for months until he was eventually allowed into Fiji, where he has remained since. Now, the adventurous 60-year-old is waiting for borders to open so he can continue his journey around the South Pacific on his beloved Ximula III.

9 mins read
Yacht Style
Issue 61

Burgess Marks New Milestone In Asia With 20th Superyacht Transaction

Confirming its position as the regional leader in selling large yachts, Burgess’ recent sale of the 52m Amels Lind marked the 20th transaction by the brokerage house’s Asia team since it was formed in 2015.

3 mins read
Yacht Style
Issue 61

Premieres & Newcomers

Yacht Style provides an overview of this year’s exciting new models, with most on display at this year’s Cannes Yachting Festival and/or Monaco Yacht Show, some having shown earlier in the year and a couple making their debuts in other autumn shows around Europe.

10+ mins read
Yacht Style
Issue 61

Déjà Vu In Denmark

Halfway into SailGP’s second season, a familiar pattern begins to emerge. Australia, runaway winners of the first series, again top the table, despite having to sit out one of the four events held so far with gear failure.

4 mins read
Yacht Style
Issue 61

Galeon Spreads Its Wings

With Hong Kong welcoming its first Galeon 640 Fly and 325 GTO this year and Asia’s latest 500 Fly arriving in Singapore, Yacht Style looks at the builder’s 20-year relationship with Tony Castro that has resulted in some of the world’s most innovative production motor yachts.

7 mins read
Yacht Style
Issue 61

How To Build A ‘Scent Wardrobe'!

Johanna Monange founded Maison 21G in Singapore to offer customised scents for all clients and all occasions. The personal approach is proving popular, with growing understanding of how to build a ‘scent wardrobe’ and more boutiques opening around the city.

6 mins read
Yacht Style
Issue 61

Rolex Fastnet's “Coup De Cherbourg”

Fierce sou’west winds gusting 30 knots greeted 337 yachts starting the Rolex Fastnet Race, as the 49th edition of this famous offshore classic set off not for Plymouth as usual, but for Cherbourg in France, via Ireland’s Fastnet Rock.

7 mins read
Yacht Style
Issue 61

Stepping Out Of The Shadows

As founder and Director of VP Yachts, Vivian Chan is quickly making a name for herself as the Hong Kong dealer for Italian builder Sessa, even if it appears a world away from her other role as General Manager of her family’s Sun Hing Shipyard.

7 mins read
Yacht Style
Issue 61

From Pollution To Purpose

Former Singapore Idol finalist and TV producer Mathilda D’silva explains how the Ocean Purpose Project evolved from what she saw on and around her hometown beach in Pasir Ris.

4 mins read
Yacht Style
Issue 61

TECH GIANT

Camper & Nicholsons’ recent achievements include selling the 105m Lady Moura and adding the 126m Octopus to its charter and management fleets, but CEO Paolo Casani is most excited about the company’s focus on proprietary technology to engage clients in the new era.

10 mins read
Yacht Style
Issue 61
RELATED STORIES

13 Things Scent-sational News About Smell

In early 2020, ear, nose, and throat doctors around the world saw an unusual number of patients who had unaccountably lost their sense of smell. Many of these specialists then developed the same condition, and some became very ill. Suddenly, the stepchild sense took center stage.

4 mins read
Reader's Digest US
June 2021

inked people – Doug Schwartz

Today’s entrepreneur can’t create just one amazing brand, they need to cultivate an empire.

4 mins read
Inked
January 2020 - THE HOLIDAY ISSUE

Where The Wild Roses Grow

The most heart-warming stories are often the ones told by family. Here, a conversation between two key members of the Chanel N°5 household - Chanel nose Olivier Polge and the perfume's celebrity face, Marion Cotillard - that took place during a tour of the flower farm in Grasse where the iconic scent is birthed, and which tells the story of this fabled land.

6 mins read
Female Singapore
August 2022

The Design Of Scent

Experience the heights of creative excellence in the universe of Henry Jacques haute parfumerie.

2 mins read
L'OFFICIEL Malaysia
June/July 2022

Meet The Future Fragrance Icons

From Chanel N°5 to Le Labo Santal 33, the fragrance world is awash with cult favourites. But what's next? We take a whiff of the up-and-coming scents that will soon be everywhere.

5 mins read
Cosmopolitan India
May - June 2022

Riccardo Tisci's First Fragrance For The House

Burberry Hero, a scent encapsulating modern masculinity, marks Riccardo Tisci's first fragrance for the house

2 mins read
August Man SG
Issue 177

WHAT IF THE WAR GOES NUCLEAR?

Ominous threats by Vladimir Putin suggest he may be willing to use weapons of mass destruction. We take a look at whether the world has reason to be worried

5 mins read
YOU South Africa
31 March 2022

China continues ‘severe and complex' fight against COVID-19

China continues to battle its worst COVID-19 outbreak, driven by the Omicron variant, with health officials on Friday calling the situation severe and complex."

2 mins read
Millennium Post Delhi
March 26, 2022

GENOA

Once a grand maritime republic, this Italian city impresses with its medieval core, lavish palazzi and steep topography, forever gazing out across the Mediterranean

9 mins read
National Geographic Traveller (UK)
April 2022

The Secret Of Scents

Anne-Lise Cremona, The Scion And CEO Of French Perfumer Henry Jacques – The Famed ‘perfumer To Royalty’ – Talks About The Brand’s Latest Creation And Why Perfumes, For Her, Are “essential To The Soul”

5 mins read
L'OFFICIEL Singapore
March 2022