TVS SCOOTERS: A STORY OF INNOVATION, PASSION, AND EVOLUTION
xBhp|December 2020 - January 2021
We take a look at the nearly 30-year long journey of TVS Scooters and what it is that keeps them going as they still ride on.
TVS SCOOTERS: A STORY OF INNOVATION, PASSION, AND EVOLUTION

INDIA is the fastest-growing two-wheeler market in the world with manufacturers catering to the growing and changing demands. Ever since its inception, TVS Motor Company has taken pride in being a manufacturer that offers innovative, technologically superior and wide range of products backed by a robust and reliable customer service network.

The diverse portfolio of the brand includes two-wheelers ranging from premium and commuter motorcycles and, of course, scooters. Keeping customers at the core of their focus, TVS Motor Company’s scooter range builds on a heritage of close to 30 years, in order to provide mobility solutions which address a diverse range of requirements of the customer.

What started with TVS Scooty in 1994, transitioned to the bankable TVS Jupiter and now superior offerings like TVS NTORQ 125 and TVS iQube Electric, however, the ethos has remained the same. They really do have one for everyone! Here’s a little look at how their passion to serve their customers best has led TVS Motor Company to today.

It all started with the launch of TVS Scooty in 1994. Over the years, TVS Scooty has become synonymous with female mobility.

Staying true to their idea of continual development and evolution of their products, the ever-popular Scooty saw many iterations throughout. Each one of them with improvements and something new to boast of like the auto choke technology or the Scooty Pep+ in 2005 which boasted of a mobile charger, an industry first. With many relevant features, the Scooty rides on to this day celebrating its 25 years in 2019.

This story is from the December 2020 - January 2021 edition of xBhp.

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This story is from the December 2020 - January 2021 edition of xBhp.

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