First, BMW is all about premium products be it cars or motorcycles and they have a plethora of those. From the ultra-luxurious 8-series to the crazy M4 and from the K1600GT to the new M1000RR.
But times are changing and reaching more people matters too. The combined purchasing power of the upper-middle-class matters just as much as the ultra-rich, if not more. That’s why we witnessed the G310 twins are there and that’s why the 220d is there.
BMW is also being very humble about the 2-series Gran Coupe. They refer to it as kind of an entry-level BMW. An easy gateway to the world of ‘Efficient Dynamics’ and ‘Sheer Driving Pleasure’. A means to introduce people to the brand that has been known for legends like the BMW 507 Roadster and then legend killers like the BMW M3 E46 CSL.
All the hue-and-cry in regards to the 2-Series Gran Coupe mostly boils down to a few key changes. Changes that veer away from tradition and the problem with tradition is that if you stick to it too hard and don’t adapt, it’s a prison.
This story is from the December 2020 - January 2021 edition of xBhp.
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This story is from the December 2020 - January 2021 edition of xBhp.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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