“Stellantis is a huge opportunity for PSA and FCA”
evo India|March 2021
Speaking to Citroen India’s Senior VPs Roland Bouchara (SVP sales and marketing) Eric Apode (SVP) and Saurabh Vatsa (Sr director, marketing) on the C5 Aircross, dealership ramp-up, the C-Cubed program and synergies with FCA
SIRISH CHANDRAN

Evo India: Was 2020 was a pause year for Citroen in India?

Roland Bouchara: 2020 was not a pause. We were very busy preparing for 2021. Also, 2021 is a very important year because we are launching the Citroen brand here in India along with a product, the C5 Aircross and we’re launching a network too. 2021 is the year we kick off our adventures here in India.

Eric Apode: We are launching the complete ecosystem of PSA Group in India. We have the powertrain plant, assembly plant, engineering centre and purchasing centre. Don’t think due to Covid we made a pause, it’s the contrary.

Saurabh Vatsa: I think what is important is, all the communication activities go live which is why we’re sitting with you.

EI: With the new Stellantis organisation, what happens in India? Will there be synergies with FCA?

EA: As the PSA organisation, so far we have more than one thousand people already working in India. Stellantis was created only two weeks ago and it is a huge opportunity for PSA and FCA. We are thinking about it all and we will be working in synergy when it comes to purchasing and other such back-end processes. It’s a huge opportunity for both groups as Stellantis is now the fourth largest group in the world and we are extremely excited to have this opportunity.

EI: Have the initial conversations started?

EA: Yes, sure. Since the deal was signed and approved, yes.

EI: Why the C5 Aircross as your launch vehicle in India?

RB: Citroen in India was part of the Pass To Pass plan announced by [former PSA CEO] Carlos Tavares who decided Peugeot going to the United States, Opel to Russia and Citroen to India, which was the internationalisation plan of Groupe PSA which is now Stellantis.

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