Millennials Take Control
evo India|December 2019
We took a bunch of youngsters on a drive, as part of Hyundai #BeTheBetterGuy campaign for road safety
Kurt Morris
Millennials Take Control
OVER THE PAST FEW YEARS, Hyundai has laid strong emphasis on road safety. You might have seen a number of their campaigns being run across various social media platforms with the latest one being called #BeTheBetterGuy encouraging people to be safer, better and more responsible drivers and road users. The campaign targets drunken driving, over-speeding, texting while driving and not using seat belt – all factors that lead to accidents. An estimated two lakh people die annually on Indian roads according to a global road safety report published by the World Health organisation, and campaigns like this one can only help bring this number down and make a difference in driving habits on the road.

An assumption we seem to make is that millennials and the Gen-Y crowd are not into driving, and prefer shared mobility solutions like ride-hailing apps and rental cars, but the data shows otherwise. Actual car ownership among millennials is high on their priority list and manufacturers have taken note, offering more technology-packed features in their cars. So youngsters are buying cars, but the big question is, are they equipped with the right amount of training to handle our chaotic roads?

This story is from the December 2019 edition of evo India.

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This story is from the December 2019 edition of evo India.

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