Making tyre buying easy
evo India|April 2021
CEAT Tyres has gone the extra mile to make tyre shopping easier with its new label ratings system
MM APPAIAH

WHAT’S THE FIRST THING WE DO WHEN we shop for an electrical appliance? We look for how many stars it has – essentially the label rating that tells us its efficiency. We can now do that with tyres too! In an industry first, CEAT Tyres has introduced rating labels for its FuelSmarrt and SecuraDrive tyres and by the end of the year, its entire portfolio will carry these labels.

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