Future Is SUVW
evo India|May 2021
With the Taigun at its core, Volkswagen India are doubling down on their SUVW strategy for India

IT IS NOT JUST NUTS AND BOLTS,” says Ashish Gupta, brand director of Volkswagen India gesturing towards the new Taigun that’s sitting proud on the podium. “It’s a feeling!”

Three years and 1 billion euros later the Taigun is finally here and it is at the heart of Volkswagen India’s SUVW strategy unveiled at last year’s Auto Expo. Back then four SUVs were teased and now the wraps are off all of them — we already have the Tiguan Allspace; after being sold out in just a few months of it being launched the T-Roc is back now in showrooms; the Taigun mid-size SUV will hit the market just before the festive season; and the Tiguan 5-seater will be back, now sporting the 2-litre TSI engine and a thorough facelift.

All four SUVs were showcased at a media event in Goa and with the facelifted Tiguan sharing space on the podium with the Taigun, it afforded us a great opportunity to check out the two SUVs side-by-side. And what’s immediately evident is that there’s a clear and strong family resemblance running across the range. The Taigun might have been designed for India but there’s no mistaking that this is a Volkswagen through and through. The cuts are crisp with a strong shoulder line; there’s a maturity to the design which will stand the test of time; but it is also younger, more dynamic, more abreast of the times. Keeping Indian tastes in mind, the grille is heavily chrome laden and is flanked by LED headlights with full-width LED DRLs that impart an unmistakable visual signature. Ashish makes it a point to highlight the grille as his favourite design element on the Taigun. “First of all, I would point out the Volkswagen logo. The second thing I really love is the big bold grille in the front and the chrome element. I think that truly sets it apart. The third thing for me is the continuous LED light at the back.”

The Taigun’s interiors were recently unveiled during a design briefing with Volkswagen’s global head of design Jozef Kaban and the highlight is the digital cockpit. “What really gets me excited is the digital cockpit,” says Ashish. “The dashboard, the TFT LCD screen that we have put in place of the speedometer that I think is really fantastic and that sets us apart from the competition.”

“WHAT REALLY GETS ME EXCITED IS THE DIGITAL COCKPIT”

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