THE DISTANCE BETWEEN HALLS 9 and 15 at the Auto Expo 2020 was more than half a kilometre. The former was where the evo India stall was located while the latter housed the pavilions of many car manufacturers. According to my smartwatch, I walked around 7-8km at the Auto Expo every day I was there, burning no less than 500 calories, often by running between halls to reach the tightly scheduled press conferences on time. It was exhausting, except for one particular evening which felt rather relaxing. As I leisurely strolled into hall 15 after a long day, I came across the Volkswagen pavilion — it was colourful and vibrant, massive screens played brand commercials, new Volkswagen cars stood elegantly and the seating arrangement with soft and cushy sofas appeared extremely inviting, as if they were waiting for me. I jumped on those without a second thought. Making myself comfortable, I noticed the redesigned VW roundel for the first time. It appeared far different from the logo that we were used to seeing, with a completely flat design replacing the 3D logo from the past. The simplified logo represents one of the largest rebranding exercises in the world and is representative of ‘New Volkswagen’, a brand that’s far more personalised, more data driven and more connected than before.
NEW VOLKSWAGEN IS FAR MORE PERSONALISED, MORE DATA DRIVEN AND MORE CONNECTED THAN BEFORE
This story is from the June 2021 edition of evo India.
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This story is from the June 2021 edition of evo India.
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