GENESIS G70 ULTIMATE SPORT
Price as tested: $79,950
This month: 1345km @ 11.4L/100km Overall: 4756km @ 11.7L/100km
MY LOCAL barista Ricky rates himself as a bit of a car guy and relishes the fact that his cafe’s service window faces out onto a quiet street that sees a diverse and often interesting range of metal pulling up as owners arrive for their fix.
“So what’s Genius like, then?” he asked a while ago as he brewed my double shot. We had a slightly awkward moment as I had to point out that it’s Genesis, and explain that the G70 is part of Hyundai’s premium brand. I also had to add that if it had been called a Genius, that would have been stretching the truth just a fraction.
But I’m unsure if Ricky’s lack of brand awareness is a symptom of Genesis not doing enough to promote itself in Australia, or just that he’s not as much of a car guy as he thinks he is. I suspect it’s the former because very few people who took a passing interest in the car during my six-month tenure knew what it was, where it came from, or what segment it was targeting.
This story is from the May 2020 edition of Wheels Australia Magazine.
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This story is from the May 2020 edition of Wheels Australia Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
ROUGH DIAMONDS
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MID SIZE MAX VALUE
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