It’s now officially impossible for car launches to get any more crazy or awesome
In the bar, the people at the next table have literally frozen on the spot. In the corner, a group of card players have done the same, now sitting as still as statues. Statues of card players. In a bar.
International megamodel, movie star and mum Mila Jovovich leans in, lightly touches my shoulder and breathily intones, “When a door opens, you should walk through it.” A camera flash pops, capturing the moment.
So, yeah, that was my last evening out. What have you been up to lately? Part of the fun of being a tech journalist is being invited to lots of snazzy, swanked-up events, where I get fed canapés by attractive young people from Eastern Europe, in return for sitting through a ten-minute presentation about a new sat-nav, or what have you. It’s a decent perk.
Now and then, I’ll get invited to an event so spectacular, it makes your average flagship-smartphone launch seem like a leaving do for an unpopular colleague. But Toyota’s ‘The Night That Flows’ immersive event for its C-HR car? Now, that really took the biscuit.
Car-razy
This story is from the April 2017 edition of T3 Magazine.
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This story is from the April 2017 edition of T3 Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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