Snooki
Street Trucks|December 2020
BLOOD, SWEAT & GEARS
ADAM JOHNSON
THE HISTORY OF SNOOKI IS A TALE OF TRIALS AND TRIBULATIONS THAT STARTED FROM THE VERY BEGINNING, AND UP UNTIL NOW, THAT ONLY TELLS HALF OF THE STORY. Almost everyone has seen the incredible artwork Josh Rowan creates at Rowan Conceptz, and if you haven’t, we implore you to head online and check it out. To Josh’s friends and family, it was no surprise that when he finally decided to start building a custom truck inspired by his artwork, it would be over the top to say the least.

While living in Miami, Josh got a phone call from his dad asking if he could afford to feed a big-block Chevy a high-octane diet on a regular basis. Josh thought to himself, “There is no way I can afford that right now,” although his answer was an emphatic “Yes!” Around eight hours after that call, Josh watched as a very beat up 1-ton Chevy Suburban came barreling down the road.

With a foundation in place, they decided to drop the truck 6 inches to give it a slammed look before temporarily rattle-canning the exterior panels with dollar-store gray primer. After a fun weekend spent with his dad, Josh dreamed of dragging frame all the way home. After separating from his wife, Josh made the tough decision to sleep in this Suburban for a few months just to be around his kids and pay his bills. Eventually, he decided to leave Miami and head back to South Georgia for some self-care and to focus for his kids.

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