TATA ALTROZ
Overdrive|January 2020
THIS IS BY FAR TATA’S BEST VEHICLE YET WITH THE POTENTIAL TO TAKE THE FIGHT TO ITS RIVALS
Bob Rupani

Tata first showed their premium hatchback concept called the 45X at the Auto Expo in 2018. The production version named the Altroz was exhibited at the Geneva International Motor Show in 2019 and it was also scheduled for a 2019 launch. But Tata Motors decided to delay the market introduction of the Altroz to January 2020, because they wanted it to have BSVI compliant power plants right from its launch.

The Altroz is Tata’s first vehicle to be based on the all-new ALFA (Agile Light Flexible Advanced) platform. This is a new modular architecture and is one of the two platforms on which all future Tata Motors products will be based. Tata Motors says this new platform is scalable and has been designed to adapt to multiple body styles like hatchback, sedan, MPV and even a compact SUV. Things like the wheelbase, track, etc, can be changed and it has been engineered to be light but rigid, and Tata claims they have used modern technology and an absorbing structure for advanced safety. This ALFA platform is versatile and also designed to provide good luggage space; it has a flat floor to maximise leg space; it can support multiple powertrains and is also capable of hybridisation and electrification.

Styling

The Altroz is the second vehicle (first being the Harrier) designed under what Tata terms as its Impact 2.0 design language. For the longest time, Tata Motors was very conservative with its design, so much so that each iteration and generation of the Indica looked similiar. Then maybe due to popular perception or customer feedback, Tata Motors presumably decided to adopt a new design approach, first with its highly radical Nexon, and then the Harrier. In my opinion Tata has now gone from ‘one extreme to another’. Their new designs, including the Altroz, are very brave and eye-catching and no longer can one say that Tata vehicles don’t get noticed or look dull. While I am all for Tata’s adventurous approach in design which I think they need to be complimented for, the end result I think, could be more aesthetically appealing.

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