SPLIT DECISION
Motor Trend|August 2020
NOT EVERY AUTOMAKER CAN CREATE LUXURY ON A BUDGET
Mark Rechtin

Ties suck. But soccer teams play to a draw all the time, and sometimes one team considers it a victory that they even managed that result.

From our four-test “Is Luxury Worth It?” shootout, luxury and mainstream brands claimed two test wins apiece. No verdict was a convincing rout. And depending on your needs and desires from your daily transportation, an argument could be made that some results could have flip-flopped.

Can luxury brands move downmarket and conquest folks with Mercedes tastes but Mazda pocketbooks? Definitely. Can mainstream brands aspire to greatness and deliver the same? Absolutely.

Continue reading your story on the app

Continue reading your story in the magazine

RELATED STORIES

MERCEDES-BENZ JOINS EUROPEAN EV BATTERY JOINT VENTURE

Luxury automaker Mercedes-Benz is teaming up with Stellantis and TotalEnergies in a European electric vehicle battery joint venture, Automotive Cells Co.

1 min read
AppleMagazine
October 01, 2021

Pictographs of Hate

Moderating emojis is a technical challenge, but critics say Facebook and Twitter make it too hard

5 mins read
Bloomberg Businessweek
September 20, 2021

FIVE AFFORDABLE SPORTY MIDSIZE SEDANS

Although SUVs dominate automotive sales, midsize sedans are still a practical choice given their roomy seating, respectable fuel economy and value. They’re also better able to provide sporty performance than a comparably priced SUV.

3 mins read
Techlife News
Techlife News #511

Keeping It REAL

GOING STRAIGHT FROM THE PITCH TO THE TELEVISION STUDIO, TIM HOWARD IS SMOOTHLY MAKING THE TRANSITION FROM WORLD CLASS GOALKEEPER TO ASTUTE ANALYST

10 mins read
Inked
March 2021

DAIMLER TRUCK TO SHIFT SPENDING TO BATTERY, HYDROGEN RIGS

Daimler’s truck and bus division says it plans to shift most of its vehicle development resources to zero-emission vehicles by 2025 and predicts that battery and hydrogen-powered trucks could be competitive with diesels on cost later this decade.

2 mins read
Techlife News
Techlife News #499

DAIMLER TRUCK TO SHIFT SPENDING TO BATTERY, HYDROGEN RIGS

Daimler’s truck and bus division says it plans to shift most of its vehicle development resources to zero-emission vehicles by 2025 and predicts that battery and hydrogen-powered trucks could be competitive with diesels on cost later this decade.

2 mins read
Techlife News
Techlife News #499

MERCEDES ROLLS OUT LUXURY ELECTRIC CAR IN DUEL WITH TESLA

Daimler AG unveiled a battery-powered counterpart to its top Mercedes-Benz luxury sedan as German carmakers ramp up their challenge to electric upstart Tesla.

1 min read
AppleMagazine
AppleMagazine #495 *Special Edition

Mercado latino, ¿la “salvación” de la MLS

La liga de futbol profesional de Estados Unidos tiene a su alcance una opción muy rentable para detonar el negocio en plena pandemia: atender y desarrollar su base de fanáticos del futbol en latinoamérica.

5 mins read
Forbes Centroamérica
Abril 2021

WAR PAINT

Ready for Battle

4 mins read
Street Trucks
February 2021

ME OH-MAYA!

The Maya are groups of people who live in parts of Mexico, Honduras, and Guatemala. Their ancestors created a great society. At its peak, from 600-900 C.E., the Maya civilization was more advanced than its neighbors in the Americas.

3 mins read
Faces - The Magazine of People, Places and Cultures for Kids
January 2021