The Art Of Chocolate
Mercedes-Benz India|January - March 2018

Chocolate becomes a work of art when, from the bean to the bar, a single manufacturer oversees every step, transforming it into something very exclusive and supremely luxurious.

Avantika Bhuyan
The Art Of Chocolate

Of chocolate, Charles M Schulz, the creator of the famous comic strip Peanuts, said: “All you need is love. But a little chocolate now and then doesn't hurt.” History suggests that the much-loved preparation made from cacao seeds, dates back to the BCE (Before Common Era) years; with time, it has evolved into dark, white and many other kinds. Among the trends seen in recent years is a fondness for bean-to-bar chocolates, especially among elite customers who have a taste for the finer things in life. 'Bean-to-bar' implies that the chocolate manufacturer has full control over the production process i.e. from sourcing the cacao beans to producing the actual chocolate bars, the entire process is done in-house. This allows the manufacturer to experiment with new flavours and types of chocolate, and bring out intense flavours as required.

The bean-to-bar movement emerged as a huge trend – in all its rich, gooey, sweet glory– in the US in the 1990s. The idea was to look at an alternative to pre-made chocolates supplied by companies such as Moser Roth, and work directly with the farmers. “Many of the best makers share an ethos that puts their products in league more with specialty coffee. They believe in buying cacao directly from growers or cooperatives that treat workers fairly, take care of the environment and handle cacao like the sensitive crop it is. They are willing to pay more for these things, and ask customers to pay more, too,” wrote Pete Wells in his article in The New York Times on this subject. This allowed the makers a greater control over the entire process: from sorting, roasting, cracking and winnowing to grinding, fermenting and tempering.

This story is from the January - March 2018 edition of Mercedes-Benz India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the January - March 2018 edition of Mercedes-Benz India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM MERCEDES-BENZ INDIAView All
Riding With The Rain
Mercedes-Benz India

Riding With The Rain

Ardent travellers Priyanka Jena and Tanveer Taj, along with their four-legged furry friends, embark on a fun-filled monsoon drive to the Phansad region of Maharashtra in a Mercedes-Benz GLE

time-read
3 mins  |
July - September 2019
Nice Swing
Mercedes-Benz India

Nice Swing

Mercedes-Benz is a major golf sponsor both in Germany and abroad, and with good reason. The biggest events of the summer and a plea for the green sport

time-read
3 mins  |
July - September 2019
In The Business Of Art
Mercedes-Benz India

In The Business Of Art

Balancing her family business and her love for art, entrepreneur and artist Akshita Gandhi says that hard work and passion have brought her success

time-read
2 mins  |
July - September 2019
Intelligence Redefined
Mercedes-Benz India

Intelligence Redefined

Mercedes-Benz launches the new E-Class in India with BS VI-compliant engines. It's the perfect combination of responsible luxury and intelligence for a higher purpose

time-read
4 mins  |
July - September 2019
Federer - The human superstar
Mercedes-Benz India

Federer - The human superstar

Roger Federer is one of the best tennis players of all time. It’s easy to believe he has achieved world fame with ease and humility. But is that really the case? Our author spent a day with the Swiss star on the set of a shoot in Dubai – and came back inspired

time-read
6 mins  |
July - September 2019
The Performance Life
Mercedes-Benz India

The Performance Life

Life without performance? Quite unthinkable, if your car comes from the venerable stables of Mercedes-AMG. The new compact luxury models from the marque swear by this credo

time-read
3 mins  |
January - March 2018
The Art Of Chocolate
Mercedes-Benz India

The Art Of Chocolate

Chocolate becomes a work of art when, from the bean to the bar, a single manufacturer oversees every step, transforming it into something very exclusive and supremely luxurious.

time-read
4 mins  |
January - March 2018
S-class of Suvs
Mercedes-Benz India

S-class of Suvs

Mercedes-Benz India launched its most luxurious SUV in India – the GLS 350 d – and commenced its local production.

time-read
1 min  |
July-September 2016
A Sparkling Heritage
Mercedes-Benz India

A Sparkling Heritage

Chandra Surana is spearheading the growth of Bhuramal Rajmal Surana (johuree), a name with a centuries-old legacy in heritage-styled jewellery.

time-read
2 mins  |
July-September 2016
He Says She Says
Mercedes-Benz India

He Says She Says

His and hers. Both love setting out on a road trip, particularly in a luxurious set of wheels. He likes to drive, while she enjoys the comfort features and tech wizardry inside the car. The GLC is a perfect choice for the pune couple.

time-read
2 mins  |
July-September 2016