‘Lighting' up sales with a road journey
MOTORINDIA|October 2020
Since its establishment, DH Lighting has played a pivotal role in the global automotive lighting industry with consistent technology development and pioneering spirit for the future. Automotive light bulbs and LED modules produced by DH Lighting under the popular ‘Excelite’ brand are sold across the globe, lighting up the night driving of all the drivers safely and brightly. In India, it is represented by DH Lighting India, with Harish Sharma, a very popular and respected figure in the aftermarket space, driving the brand’s growth. In this enchanting travelogue, Harish recalls the road journey he took during the ongoing pandemic to visit his dealers, customers and distributors across the country

One of the biggest fallouts of the ongoing pandemic has been the curtailment of travel, not just for tourist reasons but also for business. However, it’s a given fact that meeting people – existing and potential clients, distributors, retailers, team members across branches – is one of the most crucial parts of doing any business, and doing it so as to ensure growth. Harish Sharma, Director, DH Lighting India found himself in this predicament not too long ago. “The scenario had turned into such that reaching various destinations by flights was either impossible or something too risky. I was left with no other choice but to undertake a road trip, which is why I decided to travel in my car, ISUZU V-Cross D-Max,” he says.

“In fact, I kept delaying the trip for many weeks but, at last, the day had come when I had to leave. Getting prepared and leaving my house for such a long trip after months was difficult. I started my journey from Neemrana which I had arrived at a day earlier from Faridabad,” he adds. Harish’s day-wise journey plan was to reach Ahmedabad, Mumbai, Dawangiri, Bangalore, Chennai, Kochi and Goa over eight days before returning to Mumbai and travelling onwards to Indore and back to Faridabad. The entire journey took 12 days. Recounting this unique road trip, he says, “The foothills of Pali were so magnificent that I got really charged up about my journey ahead. The weather from Pali to Abu Road and then Palanpur was very pleasant but then it started raining and the roads became waterlogged, bringing the traffic to a standstill.”

It was thanks to the power of the ISUZU that Harish was able to tackle the muddiest of roads and literally wade through stretches when the car was almost halfway in the water. The heavy downpour dogged him till Ahmedabad when at around 8 pm he reached Mosam’s house in Navrang Pura where he enjoyed an authentic Gujaratimeal, including ‘dhoklas’ and ‘puri’. Following a sumptuous dinner, the duo went to meet their distributor, Harshal Bhai, on CG Road, a place famous for eateries and gatherings. Due to the pandemic, people brought their own folding chairs from home to sit by the stalls. The gatherings were more for interaction than food. “We discussed the market situation with our distributor who exhibited confidence and speculated a boom in the automotive market once the virus-related crisis was over. His confidence boosted my mission,” Harish states.

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