GreenCell Mobility – Clear strategy to drive green mobility in India
MOTORINDIA|March 2021
GreenCell Mobility has a 3-pronged strategy as one of the pioneering institutional investors in the shared electric mobility sector in India – capital, economies of scale and strategic collaborations. Ashok Agar wal, MD & CEO, GreenCell Mobility explains to Sarada Vishnubhatla how their winning strategy works and talks about how the sector can only go up post-COVID despite the setbacks and challenges it has faced and the repercussions it is still facing. All’s well with the sector going forward is what he says!
Sarada Vishnubhatla

Incorporated in October 2019, GreenCell Mobility has been incorporated by Green Growth Equity Fund (GGEF), which is a collaboration between the governments of India and the UK, as part of the Paris agreement. GGEF is funded together by the National Investment and Infrastructure Fund (NIIF) of the Government of India and the Department for International Development (DFID), UK, which have pooled in the US $ 700 million, making this India’s 1st climate-focus fund. Further, British Petroleum also has made a considerable contribution to the coffers.

Mission De-carbonizing Energy

GGEF has been established with a focus on de-carbonization of energy. In alignment with the goal is GreenCell Mobility which is an eMaaS platform focused on developing shared electric mobility.

Ashok Agarwal – MD & CEO, GreenCell Mobility shares: “GreenCell Mobility has acquired a strategic stake in PMI Electro consortium for deploying 350 electric buses across Uttar Pradesh, under FAME– II. Our aim is to create green routes with state-of-the-art 9-meter buses in Uttar Pradesh, where Lucknow and Kanpur will get 100 buses each, Varanasi and Prayagraj will have 50 buses each plying, besides Gorakhpur and Jhansi each receiving 25 buses. These buses will travel for a minimum of 63,000 kms per year, lead to zero tailpipe emissions of CO2 equivalent to roughly 22,000 tons every year, and will create over 1000 jobs in the state.”

PMI Electro Mobility Solutions won the bid for deploying 350 electric buses along with charging infrastructure which has incorporated 2 Special Purpose Vehicle (SPV) companies for this purpose.

Agarwal says: “We have made investments in the SPVs, so PMI Electro is both our OEM partner and a coshareholder. As an eMaaS company, GreenCell is investing in electric mobility as a service provider. It means that we will own, operate and maintain the buses on behalf of the Uttar Pradesh State Road Transportation Corporation. This is a contract with the Directorate of Urban Transport under the Ministry of Transport, Government of Uttar Pradesh.”

Emulating Global Case Studies

GreenCell is seeking knowledge and learning from a country closer home, which has 6000 electric buses as public transport.

Agarwal explains: “We are learning much from them. Discussions are underway for formal collaborations with them to bring in the know-how to manage electric bus fleet. Similarly, we are in touch with lead operators and EV fleet owners in Europe, North America, Australia, China, Korea, Japan to bring their knowledge and experience of their best practices.”

Besides successful case studies being pored over and lessons being learnt to ultimately be applied at home, it is a fact that the challenges that will be faced here will be unique to our country.

Challenges & Outlook

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM MOTORINDIAView All

Amazon India chooses Mahindra Electric as partner to help fulfil e-mobility goals

E-Commerce giant’s delivery fleet of 10,000 EVs by 2025 to be designed and manufactured by OEMs in India

3 mins read
MOTORINDIA
March 2021

ASHOK LEYLAND riding high on Ecomet ICV platform post-COVID

In an exclusive interaction, Anuj Kathuria, COO, Ashok Leyland shares with N. Balasubramanian the positive trend in their ICV segment, and talks about how the market sentiment post-COVID is showing a promising bounce back besides the trust factor that their discerning customers continue to place in them.

6 mins read
MOTORINDIA
March 2021

FreightFox Making freight ‘fragile' to ‘agile'

In this exclusive article, Rajesh Rajgor speaks to Nitish Rai, Chief Executive Officer (CEO), Manjari Sharma, Chief Product Officer (CPO), and Sandeep Mukhopadhyay, Chief Technology Officer (CTO), founding team of FreightFox, a platform that helps manufacturers procure and manage logistics effectively and effi ciently, using insights from own and market freight data

5 mins read
MOTORINDIA
March 2021

GreenCell Mobility – Clear strategy to drive green mobility in India

GreenCell Mobility has a 3-pronged strategy as one of the pioneering institutional investors in the shared electric mobility sector in India – capital, economies of scale and strategic collaborations. Ashok Agar wal, MD & CEO, GreenCell Mobility explains to Sarada Vishnubhatla how their winning strategy works and talks about how the sector can only go up post-COVID despite the setbacks and challenges it has faced and the repercussions it is still facing. All’s well with the sector going forward is what he says!

7 mins read
MOTORINDIA
March 2021

Grindwell Norton Abrasives Reshaping the world

India has made its intentions clear in terms of moving to cleaner energy and is not too far behind in the evolution of EVs. From an abrasives’ perspective, the conventional components will be replaced by newer ones like magnets which require grinding. And in this space, Grindwell Norton has certainly taken the lead, reports Rajesh Rajgor

3 mins read
MOTORINDIA
March 2021

India Auto Show 2021 Exhibitors and visitors welcome the return of auto trade fairs

With India Auto Show 2021, a prime automotive event, returning to Mumbai, automobile enthusiasts, vehicle manufacturers and dealers marked their enthusiastic presence with new products and solutions, reports Rajesh Rajgor

4 mins read
MOTORINDIA
March 2021

Klüber Lubrication India Fully committed to supporting aftermarket customers

It’s what keeps any vehicle running smooth like a welloiled machine. Be it systems that control central locking, seat adjustment, wiper or even brakes – specialty lubricant is core to all these functions and more. And Klüber Lubrication India has a fine and vast range of specialty lubricants to offer to its discerning customers.

4 mins read
MOTORINDIA
March 2021

MAURYA MOTORS bullish on demand for CVs in FY22

One of the oldest dealerships of Tata Motors in India, Maurya Motors has come a long way in the last 30 years. With a firm presence in various segments related to vehicle sales, the company successfully weathered the pandemic-related storm and is looking forward to a strong year for earning growth in FY22, reports Rajesh Rajgor

6 mins read
MOTORINDIA
March 2021

TATA MOTORS sets stage for customer success in BS-VI era

Leading the medium and heavy commercial vehicle industry with 40,000+ BS-VI trucks, tractors and tippers

6 mins read
MOTORINDIA
March 2021

The Fuel Stories: No Alternatives?

The distress caused by rising fuel prices on transportation is a chilling reminder that we are far behind in finding the right alternatives

3 mins read
MOTORINDIA
March 2021
RELATED STORIES

Reincarnation And Realpolitik

China, India, and the U.S. are vying to influence the selection of the next Dalai Lama

5 mins read
Bloomberg Businessweek
April 19, 2021

An Exclusive Interview With Nandakumar Narasimhan

The Little Red Train

10+ mins read
Lens Magazine
March 2021

A Room for Dad

Before Mom passed, I made a promise to her

8 mins read
Guideposts
April 2021

THE DANGAL IN THE JUNGLE, PART 1

YOU KNOW YOU’RE SOMEBODY WHEN YOU’VE APPEARED ON AN INDIAN DANGAL POSTER — IN OTHER WORDS, IN A WRESTLING ADVERTISEMENT.

6 mins read
Black Belt
April/May 2021

WOUNDS AND THE WOMB

JULIE PETERS explores how to heal a relationship with the sacred womb, a place of death, life, and possibilities.

8 mins read
Spirituality & Health
Mar/Apr 2021

BE SQUIRRELY

Giant squirrels, giant lessons? Animal chaplain SARAH BOWEN explores what squirrels can show us about mindfulness.

4 mins read
Spirituality & Health
Mar/Apr 2021

E8 Caste and the Indian Tech Ivies

IIT grads are highly sought after in Silicon Valley. Are they bringing deep-rooted prejudices with them?

10+ mins read
Bloomberg Businessweek
March 15, 2021

Life Changing

I was happily married, happily employed, just plain happy. Until the accident

8 mins read
Guideposts
February 2021

IN SEASON Chickpeas (GARBANZO BEANS)

Chickpeas appear in early recordings in Turkey well over 5000 years ago. India produces the most chickpeas worldwide but they are grown in more than 50 countries. An excellent source of carbohydrates, protein, fiber, B vitamins, and some minerals, they are a nutritious staple of many diets. The name chickpea comes from the Latin word cancer, referring to the plant family of legumes, Fabaceae. It is also known by its popular Spanish-derived name, the garbanzo bean. Kidney beans, black beans, lima beans, and peanuts are other familiar foods found in this legume family.

1 min read
Alternative Medicine
February 2021

When the Signal Goes Out

Government-ordered internet shutdowns are becoming more frequent

3 mins read
Bloomberg Businessweek
February 15 - 22, 2021