COLDRUSH LOGISTICS: Primed for rapid growth
MOTORINDIA|January 2021
The evolving cold chain transporter has shown much promise in the last eight years. With considerable investment in vehicles, infrastructure and technology, Coldrush Logistics is realising its full potential as a renowned player in the cold chain segment, writes Rajesh Rajgor
Rajesh Rajgor

The cold chain industry has seen quite a transformation in the last five years. Increasing urbanisation and the growth of organised retail, food servicing and food processing sectors are boosting the growth of the cold chain industry in India. So much so that the portfolio of temperature-controlled refrigerated boxes, storages and deep-freezing transportation for dairy, fruits and vegetables, meat and poultry has impressively expanded in recent years. However, more is less for a market like India that aims at establishing integrated cold chain and preservation facilities across the length and breadth of the country.

A study on the all-India cold chain infrastructure capacity carried out by NABARD Consultancy Service (NABCONS) assessed the requirement at 350 lakh MT capacity of cold storage for perishable fruits and vegetables. Currently, the overall cold storage capacity across the country is 374.25 lakh MT. There’s been a lot of water under the bridge since; much of the desired is realised, but the demand too has risen. Emphasis on healthcare has also played a crucial role in India focusing not only on cold chain transportation but also cold storages. The trend is now shifting towards establishing multipurpose cold storages and providing end-to-end services to control temperature throughout the value chain.

In this regard, Coldrush Logistics is fast emerging as a reputed player in the segment. The company was established in 2012 by an enthusiastic group of investors and industry professionals and has grown from a humble beginning of two trucks to 200+ vehicles in a span of eight years. Reminiscing about the journey, Kartik Shah, CEO, Coldrush Logistics, says: “Our vision from the beginning has been clear: we want to provide customers with the right temperature logistics services, maintain clients ‘just in time’ production schedules and provide detailed accountability of the products. Cold storage was a natural extension of our business and within three years of our inception we opened our first warehouse in Indore.”

“Today, we have 12 warehouses in the country, helping us extend our reach pan-India,” he adds. Coldrush Logistics has expanded in a truly major way with branches and warehousing facilities across the major logistics hubs of the country. “We are proud to be present in major centres like Indore, Ahmedabad, Kanpur, Chakan (Pune), Kurali (Pune), Hyderabad, Kolkata, Mehsana (Gujarat), Vizag, Banur (Chandigarh) and Kochi, with a total pallet-holding capacity of 32,000. We handle over 300 customers from pharmaceuticals, FMCG, QSRs, meat and seafood, dairy, etc. with our customised and well-oiled work horses of 202 vehicles from the stables of Ashok Leyland and Tata Motors,” Shah informs.

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