This 65-year-old ‘friend’ of Tata Motors since 1954 is growing by leaps and bounds – with a clear strategy and forward-looking approach and helmed by the young third generation today. Established by the Founder – Managing Partner, late Aroor Sripathi Rao, Arvind Motors, has evolved from the original Shankar Vittal – company founded by the father of Mr. Sripathi Rao in 1929 with a total of six buses. Circumstances enabled Mr. Sripathi Rao to take up the dealership of erstwhile TELCO and it was then that Arvind Motors included trucks besides buses in its dealership.
Now being ably led by Mr. A. Arjun Rao, Arvind Motors is surging forward aggressively to cater to a broader customer base in Karnataka. Today, Arvind Motors offers its vast customer base a wide range of Tata vehicles – from light and intermediate commercial vehicles like Ace, 407, Magic – the passenger version of Ace mini-truck and Ace Zip, 1109 and the latest addition which is 1518, then buses and vans from 12 to 54-seaters including the 15-seater winger and small passenger commercial vehicle like Magic Iris, besides trucks up to 40-50 tonner and tractor-trailers.
Mr. Arjun Rao, Director, shares: “To me it is a legacy which I am proud to continue. Since 2010 when I joined the business I have fallen in love with it. This is what makes me grounded.”
Mr. Rao is expertly mentored by Mr. B.R.M. Prasad, VP – Sales & Marketing, who joined the dealership in 1983 and has witnessed its evolution along with the Tata brand that they service and the industry too. Mr. Prasad says: “I had the opportunity of working with the first generation and of course our beloved MD, Mr. Aroor Kishore Rao. Earlier, we were in the seller’s market, and there were only two players in India. Arvind Motors though began small, today we have one of the world class workshops in Mangalore and of course we have recently inaugurated a new showroom in Bangalore. We have evolved with Tata Motors over the years and we will continue to do so.”
The big dream
This story is from the February 2019 edition of MOTORINDIA.
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This story is from the February 2019 edition of MOTORINDIA.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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