TOYOTA’S GAZOO RACING division is on a roll, but it has a slight problem with mainstream cut-through beyond hardcore enthusiasts. Most people would understand what an AMG or M badge means – but GR?
The reborn Supra and GR Yaris have done wonders for reaffirming Toyota’s performance credentials. However, both are preaching to the converted.
When it comes to getting the Gazoo Racing brand – and its values – into the mainstream Toyota will need a product that speaks to everyone.
MOTOR is here with a solution – the Toyota GR C-HR
Toyota already builds a GR Sport version of its stylish small SUV, and while it looks the part, its 1.8-litre petrolelectric front-drive CVT powertrain doesn’t exactly extol the good work being done by the Gazoo team.
The performance SUV would take the same ingredients that make the GR Yaris so attractive and put them in a more palatable mainstream body.
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