Jaguar Land Rover reportedly has an ambitious plan to hit a million sales by 2020. Anna Gallagher could be the company’s new secret weapon to achieve it
YOU WON’T find the number written in any official company document. It’s not in any press release. And any question referencing it, posed by some pushy journalist to Jaguar Land Rover boss, Dr Ralf Speth, will be greeted by a shrug of the shoulders and a shake of that salt-and-pepper-coiffed head.
But the word on the street is that Speth has a bold, ambitious plan for Jaguar Land Rover to be flogging a million cars a year come 2020. That is a huge jump considering that last year’s global tally was just 585,313 cars.
Maybe ‘just’ is the wrong word here, because that 583,313 figure represented an all-time sales record for the company, an impressive 20 percent increase over 2015, and a tripling of the number JLR was selling just eight years ago, in 2009.
Whether JLR hits that ambitious target by 2020 will depend on a multitude of factors, not least the global economy, Brexit, the Trump Factor and the strength of the market in China.
This story is from the April 2017 edition of Jaguar World Monthly.
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This story is from the April 2017 edition of Jaguar World Monthly.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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