ANYA VIOLET, CORINNE MAYER, JAIME DEMPSEY
Cycle World|Issue 2 - 2020
ATWYLD: Making protective gear attractive to a growing audience
JULIA LAPALME

In the male-dominated world of motorcycling, protective-gear makers largely approached designing for women by using either the stereotypical “pink it and shrink it” approach, or simply adding rhinestones, fringe, or prints depicting floral designs or tribal butterflies. And loudly logoed, to boot.

Things have finally changed over the past few years as several boutique brands have popped up offering a different design approach. ATWYLD, founded by Anya Violet, Corinne Mayer, and Jaime Dempsey, is one of the more prominent brands bringing a fashion-focused street-wear-inspired look to women’s riding gear. They all had observed lots of women rejecting conventional technical riding gear because they didn’t like how it looked, choosing to wear street clothes. “Why not take those protective qualities and put them into everyday street silhouettes?” Violet says. “The goal is to get more women to wear some level of protection.”

Violet is a graduate of the Fashion Institute of Design and Merchandising in San Francisco, and she spent the first decade of her career designing for prominent brands such as RVCA, Billabong, and O’Neill. When she first met her ATWYLD business partners, Mayer and Dempsey, during the early years of her women’s motorcycle camping event, Babes Ride Out, the three women hit it off. Their friendship grew through the community created by Babes and extended beyond the event.

Continue reading your story on the app

Continue reading your story in the magazine

RELATED STORIES

JEN'S HEARTBREAK: CUTTING THE CORD!

CONCERNED mom Jennifer Garner is struggling to cement her relationship with daughter Violet now that the 15-year-old is barreling through the turbulent teens!

1 min read
National Enquirer
April 05, 2021

The Memento

I stepped back from the wall to admire my new shadow box. I’d just had it framed.

3 mins read
Mysterious Ways
Apr/May 2020

Shades Of Violett

God Friended Me’s Violett Beane on ambition, luck, and a little faith.

5 mins read
CBS Watch! Magazine
November - December 2019

Mom's Little Helper

Milian says her “belly is pointier” now that she’s pregnant with a boy!

1 min read
Us Weekly
September 30, 2019

CELEBRATING FAILURE

HOW TO USE MISTAKES AS A LEARNING TOOL

2 mins read
New Idea
April 19, 2021

¡HAMBURGUESAS MILAGROSAS!

VIOLETA ISFEL ya abrió la segunda sucursal de su negocio, y todo lo ha hecho durante la pandemia

5 mins read
TVyNovelas
Marzo 09 - 2021

Why Are More And More Women Paying Thousands For Freezing Their Eggs

Thirty-five and single, Sophia Money-Coutts is freezing her eggs. It’s painful and there’s no guarantee it will work. So why are more and more women paying thousands to do it?

8 mins read
Marie Claire Australia
February 2021

The greatest traveller

Exploring ancient civilisations and rising powers, Violet CressyMarcks became the most travelled woman of her age. Fifty years after her death we look at her incredible life

6 mins read
Hertfordshire Life
November 2020

Video Me: The New Dating World

Singles are opting for video calls as the safest way to date and meet new people. Now, you can cast a wider net to find matches overseas with new in-app features, changing the way singles find love now – and in the future.

9 mins read
Her World Singapore
September 2020

Don't mess with us!

Enjoy a look back at Corrie’s formidable women...

1 min read
What's on TV
August 08, 2020