To encourage and instill pride, Tata Motors conducted a year-long photo contest for its truck drivers.
The high decibel Tata Prima T1 Truck Racing Championship under the aegis of FIA may have gone into hibernation, the cause of truck drivers remains high on the agenda at Tata Motors. The CV major held a photo contest called ‘Photo OK please’ during the 2019 financial year. The inaugural edition of the contest saw the participation of Tata dealers and various other company interfaces in an effort to reach out to the trucking community. To encourage digital engagement with the truck drivers, Tata Motors ran the photography campaign such that 5500 drivers registered. More than 13000 photo entries were received across 21 cities. Ferrying cargo across the vast country, the drivers of Tata trucks were tutored to explore their role as wanderers. They were also encouraged to capture the unseen and the unheard expanses of the country by taking an opportunity to share them and their experience with the rest of the world. The ‘Photo OK please’ contest saw entries swell to 23,000 pictures by the time it came to a close.
This story is from the June 2019 edition of Commercial Vehicle.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2019 edition of Commercial Vehicle.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
ONGC EXPLORATION PLANS IN BIHAR
Oil and Natural Gas Corp (ONGC) is set to explore oil and gas reserves in Bihar, aiming to establish the state on India’s oil map.
HIGH CAPITAL EXPENDITURE IN ROAD AND RAIL SECTORS
Despite constraints imposed by the Model Code of Conduct for the Lok Sabha election, the road and railway ministries achieved a remarkable capital expenditure of Rs 5.2 lakh crore in the fiscal year 2023-24.
UBER SETTLES LEGAL DISPUTE WITH AUSTRALIAN CAB DRIVERS FOR A $271.8 MN
Uber has reached a settlement of A$ 271.8 million (£97.6 million) with Australian taxi operators and drivers to resolve a legal dispute over alleged income losses since its entry into the market in 2012.
CASE INDIA CELEBRATES THE 20,000TH VIBRATORY COMPACTOR
CASE Construction Equipment’s Pithampur facility in Madhya Pradesh, India, has achieved a significant milestone by producing its 20,000th vibratory compactor.
TATA MOTORS INAUGURATES VEHICLE SCRAPPING FACILITY NEAR DELHI
Tata Motors inaugurated its fifth Registered Vehicle Scrapping Facility (RVSF), near Delhi, named ‘Re. Wi.Re – Recycle with Respect.’ The facility was inaugurated by Girish Wagh, Executive Director, Tata Motors.
PARADIP PORT EMERGES AS TOP CARGO HANDLING PORT IN INDIA
Paradip Port Authority (PPA) has achieved a remarkable feat by clocking an impressive 145.38 MMT cargo throughput in FY2023-24.
BANDRA WORLI SEA LINK TOLL TAX INCREASE
Effective April 01, 2024, the toll charges for Mumbai’s iconic Rajiv Gandhi Bandra Worli sea link have been revised, marking an 18 per cent increase.
INTRODUCTION OF SHUTTLE BUS SERVICES ON ATAL SETU
Uber’s recent launch of shuttle bus services over the Atal Setu represents a significant step towards enhancing urban transportation infrastructure.
LAUNCH OF TRIAD INITIATIVE BY INDIAN DESIGN LEADERS
Indian design leaders gathered at the Indian Institute of Information Technology, Design and Manufacturing (IIITDM) Kancheepuram, Chennai, to launch the TRIAD initiative.
ENFORCEMENT OF 'ONE VEHICLE ONE FASTAG' RULE BY NATIONAL HIGHWAYS AUTHORITY
The National Highways Authority of India (NHAI) has initiated the ‘One Vehicle, One FASTag’ rule to streamline toll collection systems nationwide.