Q. How did M1KA come into being and what is its positioning?
A. I have been looking at the CV segment for quite some time. And my biggest concern was that 80 per cent of the time, they stay at the borders, there is an efficiency loss, the drivers and everybody involved in the journey has to wait all night for what we call the cannonball run. I felt that it was the need of the hour because that is a vehicle that is the heartbeat of intra-city transport. We felt a 250-kilometre range, and up to, two-tonne of load carrying capacity was the ideal offering for the product. I’m talking about average companies in transportation. A couple of things that could be impacted for them. Their efficiency will increase; they don’t need to work at night; the safety of drivers improves and so the overall ecosystem improves. And we felt the time was right with whatever experiences we’ve gathered on the three-wheelers and two-wheelers. And because we are a solution provider, this is the next level for us. There will be many other solutions on offer from us. We are working on being the first, middle and last-mile solutions provider and meeting the needs of the entire customer universe.
Q. Is M1KA a stepping stone for the company to attain newer highs?
Continue reading your story on the app
Continue reading your story in the magazine
THE HYBRID AUGA M1
AUGA GROUP M1 HYBRID TRACTOR IS TESTIMONY TO THE AUTOMOTIVE INDUSTRY RAPIDLY TRANSITIONING TO A CARBON-NEUTRAL FUTURE. PRATEEK PARDESHI EXPLAINS THE TECHNOLOGY IN PRINCIPLE.
Ticking The Boxes
MUMBAI BASED DEALERSHIP FORTPOINT AUTOMOTIVE HAS EMERGED STRONGER FROM THE PANDEMIC. ASHISH BHATIA VISITED THE EICHER TRUCK AND BUS DEALERSHIP TO SEE HOW IT IS TICKING ALL THE BOXES FOR CUSTOMER SATISFACTION.
AFTER UNVEILING THE RANGE OF 21, A REGIONALLY ORIENTED TATA MOTORS MOVES TO A PHASE-WISE COMMERCIAL LAUNCH. PRATEEK PARDESHI FINDS OUT WHAT’S IN IT FOR THE CUSTOMER IN THE MAHARASHTRA LEG.
The LNG Puzzle
LIQUEFIED NITROGEN GAS IS SEEN AS AN ECONOMICAL AND ENVIRONMENT-FRIENDLY FOSSIL FUEL AT THE LNG INDIA SUMMIT. SUMESH SOMAN ASCERTAINS THE SCOPE IN LONG-DISTANCE TRANSPORTATION.
Third Generation John Deere
JOHN DEERE INDIA IS ASSURING FARMERS A MARKED IMPROVEMENT IN OPERATIONS. PRATEEK PARDESHI LOOKS AT THE NEW INCLUSIONS UNDER THE HEADS OF ‘POWER’ AND ‘TECHNOLOGY’.
Setting The Bar Higher
VOLVO TRUCKS INDIA HAS SET THE BAR HIGHER WITH ITS HEAVY-DUTY RANGE OF FM AND FMX TRUCKS. ASHISH BHATIA GIVES A LOWDOWN ON THE STRATEGY BANKING ON THESE NEW WORKHORSES.
Sonalika Tiger Series
SONALIKA INTERNATIONAL TRACTOR LAUNCHES THE TREM-IV COMPLIANT TIGER TRACTOR SERIES. SUMESH SOMAN LOOKS AT THE STRATEGY TO ACCENTUATE THE HEAVY-DUTY RANGE.
Mahindra Yuvo Tech+
MAHINDRA FARM EQUIPMENT HAS LAUNCHED THE YUVO TECH+ TRACTOR SERIES. DEEPTI THORE CHECKS ON THE NEW ADDITION TO THE MIX.
New Decade New Goals
FM LOGISTICS RELEASED A NEW STRATEGY FOR THE NEXT DECADE. DEEPTI THORE FINDS OUT HOW THE COMPANY PLANS TO GO ABOUT SETTING AND ACHIEVING ITS GOALS.
Covestro CV Solutions
COVESTRO IS ROOTING FOR THE PENETRATION OF HIGH-TECH POLYMER MATERIALS IN CVS. PRATEEK PARDESHI DRAWS ATTENTION TO THE DIVERSE APPLICATIONS OF THE COMPANY’S SOLUTIONS.
NEW WONDER PILL ZAPS COVID!
Works in single dose & kills virus — unlike controversial vaccines
Three Cats’ Tales of Hope
Sydney Mikayla Earned Her Way From Sidekick To Centerpiece In GH’s Teen Scene.
SPIELBERG SHOCKER: DAUGHTER DOES PORN!
‘JAWS’ LEGEND & WIFE CRUSHED BY MIKAELA’S NEW X-RATED CAREER -SOURCES
Men Dream Model.
King Princess, Is Ready For The Throne
King Princess, Brooklyn queer pop royalty, is ready for the throne.
Un viaje fuera de lo convencional
Mika Brzezinksi - Embracing Setbacks
How Mika Brzezinksi - the cohost of MSNBC's Morning Joe - has turned career curveballs into opportunities.
Say it with FLOWERS
MIKA NINAGAWA IS ONE OF JAPAN’S MOST RENOWNED PHOTOGRAPHERS, FAMED FOR HER CHROMATIC WORK WITH FLOWERS. IN AN EXCLUSIVE INTERVIEW, SHE TELLS US HOW SHE COLLABORATED WITH VAN CLEEF & ARPELS TO BRING THEIR LATEST JEWELLERY EXHIBITION TO LIFE
Instagram @Trista Mikail