Q. How did M1KA come into being and what is its positioning?
A. I have been looking at the CV segment for quite some time. And my biggest concern was that 80 per cent of the time, they stay at the borders, there is an efficiency loss, the drivers and everybody involved in the journey has to wait all night for what we call the cannonball run. I felt that it was the need of the hour because that is a vehicle that is the heartbeat of intra-city transport. We felt a 250-kilometre range, and up to, two-tonne of load carrying capacity was the ideal offering for the product. I’m talking about average companies in transportation. A couple of things that could be impacted for them. Their efficiency will increase; they don’t need to work at night; the safety of drivers improves and so the overall ecosystem improves. And we felt the time was right with whatever experiences we’ve gathered on the three-wheelers and two-wheelers. And because we are a solution provider, this is the next level for us. There will be many other solutions on offer from us. We are working on being the first, middle and last-mile solutions provider and meeting the needs of the entire customer universe.
Q. Is M1KA a stepping stone for the company to attain newer highs?
This story is from the November 2021 edition of Commercial Vehicle.
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This story is from the November 2021 edition of Commercial Vehicle.
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