Industry Talk The Outlier
Commercial Vehicle|November 2021
IN AN INDUSTRY TALK WITH CV SESSION, UDAY NARANG, FOUNDER AND CHAIRMAN, OMEGA SEIKI MOBILITY SPEAKS TO SUMESH SOMAN ON BEING THE OUTLIER AND DISRUPTING THE SMALL COMMERCIAL VEHICLES SEGMENT.
SUMESH SOMAN

Q. How did M1KA come into being and what is its positioning?

A. I have been looking at the CV segment for quite some time. And my biggest concern was that 80 per cent of the time, they stay at the borders, there is an efficiency loss, the drivers and everybody involved in the journey has to wait all night for what we call the cannonball run. I felt that it was the need of the hour because that is a vehicle that is the heartbeat of intra-city transport. We felt a 250-kilometre range, and up to, two-tonne of load carrying capacity was the ideal offering for the product. I’m talking about average companies in transportation. A couple of things that could be impacted for them. Their efficiency will increase; they don’t need to work at night; the safety of drivers improves and so the overall ecosystem improves. And we felt the time was right with whatever experiences we’ve gathered on the three-wheelers and two-wheelers. And because we are a solution provider, this is the next level for us. There will be many other solutions on offer from us. We are working on being the first, middle and last-mile solutions provider and meeting the needs of the entire customer universe.

Q. Is M1KA a stepping stone for the company to attain newer highs?

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM COMMERCIAL VEHICLEView All

THE HYBRID AUGA M1

AUGA GROUP M1 HYBRID TRACTOR IS TESTIMONY TO THE AUTOMOTIVE INDUSTRY RAPIDLY TRANSITIONING TO A CARBON-NEUTRAL FUTURE. PRATEEK PARDESHI EXPLAINS THE TECHNOLOGY IN PRINCIPLE.

3 mins read
Commercial Vehicle
January 2022

Ticking The Boxes

MUMBAI BASED DEALERSHIP FORTPOINT AUTOMOTIVE HAS EMERGED STRONGER FROM THE PANDEMIC. ASHISH BHATIA VISITED THE EICHER TRUCK AND BUS DEALERSHIP TO SEE HOW IT IS TICKING ALL THE BOXES FOR CUSTOMER SATISFACTION.

7 mins read
Commercial Vehicle
January 2022

Regional Orientation

AFTER UNVEILING THE RANGE OF 21, A REGIONALLY ORIENTED TATA MOTORS MOVES TO A PHASE-WISE COMMERCIAL LAUNCH. PRATEEK PARDESHI FINDS OUT WHAT’S IN IT FOR THE CUSTOMER IN THE MAHARASHTRA LEG.

5 mins read
Commercial Vehicle
January 2022

The LNG Puzzle

LIQUEFIED NITROGEN GAS IS SEEN AS AN ECONOMICAL AND ENVIRONMENT-FRIENDLY FOSSIL FUEL AT THE LNG INDIA SUMMIT. SUMESH SOMAN ASCERTAINS THE SCOPE IN LONG-DISTANCE TRANSPORTATION.

6 mins read
Commercial Vehicle
January 2022

Third Generation John Deere

JOHN DEERE INDIA IS ASSURING FARMERS A MARKED IMPROVEMENT IN OPERATIONS. PRATEEK PARDESHI LOOKS AT THE NEW INCLUSIONS UNDER THE HEADS OF ‘POWER’ AND ‘TECHNOLOGY’.

4 mins read
Commercial Vehicle
January 2022

Setting The Bar Higher

VOLVO TRUCKS INDIA HAS SET THE BAR HIGHER WITH ITS HEAVY-DUTY RANGE OF FM AND FMX TRUCKS. ASHISH BHATIA GIVES A LOWDOWN ON THE STRATEGY BANKING ON THESE NEW WORKHORSES.

4 mins read
Commercial Vehicle
January 2022

Sonalika Tiger Series

SONALIKA INTERNATIONAL TRACTOR LAUNCHES THE TREM-IV COMPLIANT TIGER TRACTOR SERIES. SUMESH SOMAN LOOKS AT THE STRATEGY TO ACCENTUATE THE HEAVY-DUTY RANGE.

3 mins read
Commercial Vehicle
January 2022

Mahindra Yuvo Tech+

MAHINDRA FARM EQUIPMENT HAS LAUNCHED THE YUVO TECH+ TRACTOR SERIES. DEEPTI THORE CHECKS ON THE NEW ADDITION TO THE MIX.

2 mins read
Commercial Vehicle
January 2022

New Decade New Goals

FM LOGISTICS RELEASED A NEW STRATEGY FOR THE NEXT DECADE. DEEPTI THORE FINDS OUT HOW THE COMPANY PLANS TO GO ABOUT SETTING AND ACHIEVING ITS GOALS.

5 mins read
Commercial Vehicle
January 2022

Covestro CV Solutions

COVESTRO IS ROOTING FOR THE PENETRATION OF HIGH-TECH POLYMER MATERIALS IN CVS. PRATEEK PARDESHI DRAWS ATTENTION TO THE DIVERSE APPLICATIONS OF THE COMPANY’S SOLUTIONS.

4 mins read
Commercial Vehicle
January 2022