We attended BMW’s Nextgen event for a glimpse at what this brand has in store for the future of its mobility business
Three years after BMW introduced its plans for the next 100 years at its centenary celebrations, it was fitting the brand again made use of its Munich-based facility. The premises, which were designed for the handover of new cars to owners, were transformed to showcase the progress the brand has made in terms of shaping the future of roundel-badged products.
Welcomed to the event by CEO, Harald Krüger, it was clear from the outset BMW is committed to a responsible and sustainable future in terms of its products, yet remains dedicated to maintaining the levels of driver engagement and emotional connection that has gained such a loyal following over the years.
EASE AND BOOST
At the heart of BMW’s commitment to future mobility are its new Ease and Boost designations. This was introduced to differentiate between Vision (concept) models fashioned with ultimate comfort and relaxation in mind (Ease) or maximum driver involvement and precision (Boost) at the fore. While, for a time these designations will represent two quite distinct ways of thinking – both in terms of application and technologies – BMW sees these two ultimately combining in products capable of delivering the best of both worlds to owners.
VISION INEXT
This story is from the August 2019 edition of CAR.
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This story is from the August 2019 edition of CAR.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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