PAINKILLER
Born To Ride Southeast Magazine|December 2020
Rich Pitoniak’s Shovelhead Calling Card
Rich and Chopper Daddy

No less of a motorcycle legend than Mondo Porras of Denver’s Choppers calls Rich Pitoniak “Shovelhead Rich.” A lifelong biker and machinist by trade, Rich is a long time mechanic and passionate gearhead out of Westfield, Massachusetts. “Painkiller” is the name of Rich’s dazzling 1967 Shovelhead chopper seen here, a bike he’s owned for 25 years.

The scooter has been reincarnated a few times in different frames, but when Rich started his business, Pitoniak’s Custom Cycles in 2004, he wanted to build a bike to be a calling card for his shop. And what a calling card! Painkiller was created in the style that Rich likes best; a classic old school, less-is-more chopper.

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