In January We Are Going to Argentina to Launch Our First Ever Global Product
Bike India|December 2016

In conversation with Pawan Munjal, Managing Director, Hero MotoCorp, on the sidelines of the EICMA 2016 in Milan.

Sarmad Kadiri
PAWAN MUNJAL IS comfortably seated in the cosy makeshift office at the Hero MotoCorp pavilion at EICMA 2016. Dressed in a fine tweed suit with a muffler around his neck, probably to protect his sore throat, the man in command clearly looks like he has been travelling a lot. Rightly so since Hero are involved in several projects at this point in time. It’s exciting times, as the brand has hired some very good talent from around the world and is headed in the right direction. We caught up with the man who has the burden of a legacy on his shoulders and huge expectations from his employees and dealers.

Bike India (BI): Thank you for having us over. Do tell us about Hero MotoCorp’s participation in EICMA this year.

Pawan Munjal (PM): We’ve come to Milan a couple of times. This year, however, we don’t have many ‘new products’ to show, but we thought we should not give the motor show a miss from the continuity point of view. The fact that Hero is now going global and is becoming an international brand, it’s very important to have our presence in this kind of event, where you have the entire world watching.

You know that in the background we are doing a lot of work, together with the Centre of Innovation and Technology [CIT is Hero’s new Rs 850-crore state-of-the-art R&D venture in Jaipur] we are developing a lot of new products in our existing segments and also expanding our range in various new segments. We have showcased some here, to show the direction where we are heading.

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