West Coast Choppers (WCC), in case you don’t know, is a brand that began selling screen-printed T-shirts and stickers with the company’s Iron Cross (not Maltese, no matter what anyone tells you) logo while its founder, Jesse James*, was still at school, and purveyed accoutrements of the chopper lifestyle long before any actual West Coast Choppers custom bikes’d ever been built. Even after the company did begin building bikes for the likes of celebrities such as Shaquille O’Neal, Kid Rock and Keanu Reeves, 60 per cent of its revenue still came from sales of clothing, beverages and tools and, in fact, even though they built between 12 and 15 bikes a year, at prices of around $150,000, each actually lost money for the company, but helped cement the WCC name as the epitome of cool.
This story is from the February 2020 edition of Back Street Heroes.
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This story is from the February 2020 edition of Back Street Heroes.
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THE SLED
I’M A SEMI-PRO SHED BUILDER, WHO BUILDS UNDER THE NAME DIRTY DICK’S… I SAY ‘SEMIPRO’ BECAUSE I’VE ONLY, AT THE TIME OF WRITING, SOLD TWO BIKES (AND, USUALLY, I GET PAID IN BEER FOR ANY OTHER WORK I DO).
THE CHIEF
I BOUGHT MY ENFIELD, A 2001 350 BULLET, IN SHROPSHIRE IN JUNE 2019, WITH JUST 11,000 MILES ON THE CLOCK. IT WAS IN TRIALS TRIM, BUT I ALREADY HAD IN MY HEAD WHAT I WANTED TO DO WITH IT – MAKE IT INTO A ‘50S-STYLE CUSTOM, BASED LOOSELY AROUND AN INDIAN SCOUT THAT I’D SEEN PICTURES OF.
MADE O'GUBBINS
OVER THE LAST YEAR OR SO, MANY OF US’VE HAD TO FOREGO THE JOY OF SEARCHING FOR PARTS AT AUTO-JUMBLES, SHOWS AND BREAKER’S YARDS, RELYING ON EITHER THE HIT-AND-MISS OF INTERNET AUCTION SITES, OR TURNING TO OUR OWN STOCK OF PARTS, WHEN LOOKING AT BUILDING OR MODIFYING A BIKE.
BUDGET BOBBER
PEOPLE ALWAYS SAY CUSTOM BIKES’RE EXPENSIVE, THAT ONLY THE RICH CAN HAVE ‘EM, BUT IF YOU REALLY WANT ONE THERE’S ALWAYS A WAY…
LEAF IT OUT
THE SUZUKI LS650 IS PERHAPS BEST KNOWN FOR HAVING ONE OF THE LEAST SUITED AND MOST RANDOM MODEL NAMES IN MOTORCYCLING HISTORY – THE SAVAGE.
SIZE O
I DECIDED I NEEDED A BIKE FOR MYSELF AS A KEEPER (RATHER THAN THE USUAL BUILD IT, SELL IT, FUND THE NEXT ONE), BUT TIME AND FUNDS WERE GOING TO GET TIGHT. I WANTED A ‘60S/’70S-STYLE HARDTAIL WITH A DECENT-SIZED MOTOR, SINGLE OR TWIN, AND SOMETHING I DIDN’T HAVE TO DO ANY FRAME MODIFICATIONS TO.
LITTLE VICTORIES
SOME FOLK SAY WORK’S A NECESSARY EVIL, OTHERS MAKE THE MOST OF THEIR SITUATION. A GOOD FRIEND ONCE SAID TO ME THAT IT’S THE LITTLE VICTORIES THAT COUNT WHEN AT WORK, USING THEIR MACHINERY TO MAKE BIKE PARTS, BLAGGING FREE STATIONARY, OR JUST HAVING A POO ON THEIR TIME…
BACK TO THE EIGHTIES!
AFTER THE STYLISTIC EXCESSES OF THE 1970S, THE 1980S SAW A KIND OF DIRECTION CHANGE IN CUSTOM BIKE BUILDING – ONE WHICH RESULTED IN NO SMALL PART FROM THE ABUNDANCE OF FAST, RELIABLE FOUR-CYLINDER MOTORCYCLES FROM THE LAND OF THE RISING SUN.
APPLE
MY GOAL WAS TO CREATE A CAFÉ RACER WITH STYLING FROM THE FIFTIES – ROUND CURVES THAT’D MAKE IT POP.
3 DIRT DIGGERS
OVER THE LAST FEW YEARS DIRT DIGGERS, HELD AT THE EDDIE WRIGHT SPEEDWAY STADIUM IN SCUNTHORPE, HAS BECOME THE NUMBER ONE, ALL-COMERS-WELCOME BIKE RACE IN THE UK.
