Turtle Wax India aims to treble revenues in CY2022
Autocar Professional|1st March 2022
US-based aftermarket player is on an expansion spree across India and is now targeting the Tier 2 cities to maintain the growth momentum. Mayank Dhingra reports on its co-branding strategy.
Mayank Dhingra
Turtle Wax India aims to treble revenues in CY2022

US-based car care products brand Turtle Wax which entered India in June 2020, says it is satisfied with the progress it has made so far in the country, and is also excited about its future in one of the biggest car markets globally.

According to Sajan Murali Puravangara, managing director, Turtle Wax India, "Our focus is to latch on opportunities in the market. Last year we doubled our revenues over CY2020 and this time, the plan is to multiply our top line numbers three times that of CY2021."

Turtle Wax India had commenced this journey by kickstarting three outlets, one each in Gurugram, Pune and Bengaluru in November 2020, in what is called a co-branded model, wherein it partners existing detailers present in local markets. The company is bullish about the expansion of its on-ground Car Care Studios, which are set to grow to 14 outlets by end-March and scale up to a total of 30 outlets by end-December 2022. After Mumbai and Kochi, it is now set to expand these studios in Tier-2 cities like Salem, Hubli, Surat and Chandigarh.

"This model is working quite well for us and it's very independent in its approach. The detailers are able to retain their identity and local flavour, and leverage the trust they've built over a period of time. These are very important factors that drive business. Having said that, the detailers get the entire support from us in terms of products, training and brand identity," Puravangara explained.

One-fourth sales online

This story is from the 1st March 2022 edition of Autocar Professional.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the 1st March 2022 edition of Autocar Professional.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM AUTOCAR PROFESSIONALView All
Spain's Fersa Group invests in India-based Delux Bearings
Autocar Professional

Spain's Fersa Group invests in India-based Delux Bearings

Besides theRs100 croreinvestment, the Indian company gets access toadvanced technologies and bearings with arange of applications that willhelpinits global growth strategy, writes Manobhava Baruah.

time-read
2 mins  |
15th January 2023
Tata Autocomp to open compact dual-clutch transmission plant
Autocar Professional

Tata Autocomp to open compact dual-clutch transmission plant

Amidthe country’s growing need for personal mobility with easy manoeuvrability, comes the demand for vehicles with automatic transmission. Tata AutoCompisready tomovein writes Shruti Mishra.

time-read
3 mins  |
15th January 2023
Pankaj Munjal-backed Hero Motors raises equity from GEF Cap
Autocar Professional

Pankaj Munjal-backed Hero Motors raises equity from GEF Cap

The company willinvest Rs1,500 crore over thenextthree years andit expects 60 percent ofits turnover to come fromelectric vehicle parts. Itaims to becomea Global EV Solutions Company from India

time-read
2 mins  |
15th January 2023
New age thermoplastics for next-generation EV batteries
Autocar Professional

New age thermoplastics for next-generation EV batteries

Saudi-based global materials major SABIChas developed cutting edgein fire-resistant polymers and flame-retardant materials that comply with various EV battery safety standards across the world.

time-read
4 mins  |
15th January 2023
Switch Mobility to meet growing e-bus demand with fresh capex
Autocar Professional

Switch Mobility to meet growing e-bus demand with fresh capex

Oncourse for abillion-dollar business, the company is exploringa possibility of operating satellite factories across the country to serve different geographies, write ShahkarAbidi and Ketan Thakkar.

time-read
4 mins  |
15th January 2023
Kia India to invest Rs 2,000 crore in EVS, to introduce new e-RV in 2025
Autocar Professional

Kia India to invest Rs 2,000 crore in EVS, to introduce new e-RV in 2025

New investmentto drive R&D, infrastructure development and manufacturing capabilities. The company willlocally produce EVsin India with possibility of exports as well, writes Mayank Dhingra.

time-read
2 mins  |
15th January 2023
"The government has given enough time for indigenisation but the industry has not taken it seriously"
Autocar Professional

"The government has given enough time for indigenisation but the industry has not taken it seriously"

Amitabh Saran, Founder and CEO, Altigreen, shares his views on problems inthe EV industry and battery localisation solutions with Amit Vijay M.

time-read
3 mins  |
15th January 2023
TATA MOTORS SEES ONE INTWO CARS SOLDAS EVS BY 2030
Autocar Professional

TATA MOTORS SEES ONE INTWO CARS SOLDAS EVS BY 2030

The company aims to offer wider choices withnew EVs that may straddle a pricebracket of Rs20to 40lakhinthe coming years, writes Ketan Thakkar.

time-read
2 mins  |
15th January 2023
MG Motor India in expansion drive, to invest $100 million
Autocar Professional

MG Motor India in expansion drive, to invest $100 million

The investment willbe usedtoramp up existing production capacity from1.2to1.4-15lakh units per annum atthe automaker's Halol plantin Gujarat, writes Ketan Thakkar.

time-read
2 mins  |
15th January 2023
"Technology and its multiplier effect are driving business transformations and customer experiences"
Autocar Professional

"Technology and its multiplier effect are driving business transformations and customer experiences"

Technical Centre India is one of Continental’s largest research and development centres in the world, andasa Centre of Competence’ it also develops customised products for the BRIC countries.

time-read
9 mins  |
15th January 2023