Hero MotoCorp, the world's largest ICE two-wheeler manufacturer and a market leader in India has big under a new brand umbrella called Vida. Having first revealed plans early in 2021, it is the third of the big three ICE OEMs, after Bajaj Auto and TVS Motor, to do so.
The EV strategy for the company picked up pace this year on March 3, in Dubai, when Dr Pawan Munjal, chairman and CEO, announced 'Vida, Powered by Hero' as the new brand under which Hero MotoCorp's initiatives for emerging mobility solutions were to be introduced.
The Hero Vida e-scooter was to have originally been launched on July 1, 2022 to coincide with the birth anniversary of Dr Brijmohan Lal, the late founder and chairman of the Hero Group. But the launch plans were put on hold due to enormous supply chain issues.
Thus, it was that on October 7, the two e-scooters - Vida V1 Plus and Vida V1 Pro-priced at Rs 1,45,000 and Rs 1,59,000 respectively, were revealed at an elaborate Vida brand and product launch at the company's Centre of Innovation and Technology (CIT) in Jaipur, Rajasthan. Dr Munjal said: Vida, meaning 'life', is a promise of a better world. The Vida VI will play a crucial role by reducing tailpipe emissions, promoting eco-friendly behaviour and leading to a conscious shift in overall consumption patterns. We must redesign the entire value system and ecosystem of a product and service to have meaningful results for the future of our planet.
The Vida electric scooters have been designed and co-developed at Hero's R&D hubs - CIT in Jaipur and the Hero Tech Centre, near Munich. The scooters will be manufactured at Hero MotoCorp's plant at Chittoor, Andhra Pradesh. Dr Munjal also indicated at the Vida scooter launch that electric motorcycles would also be added to the Vida EV portfolio in the future. The company has recently partnered and invested in Zero Motorcycles of the US to jointly manufacture e-motorcycles.
هذه القصة مأخوذة من طبعة 15th October 2022 من Autocar Professional.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة 15th October 2022 من Autocar Professional.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Spain's Fersa Group invests in India-based Delux Bearings
Besides theRs100 croreinvestment, the Indian company gets access toadvanced technologies and bearings with arange of applications that willhelpinits global growth strategy, writes Manobhava Baruah.
Tata Autocomp to open compact dual-clutch transmission plant
Amidthe country’s growing need for personal mobility with easy manoeuvrability, comes the demand for vehicles with automatic transmission. Tata AutoCompisready tomovein writes Shruti Mishra.
Pankaj Munjal-backed Hero Motors raises equity from GEF Cap
The company willinvest Rs1,500 crore over thenextthree years andit expects 60 percent ofits turnover to come fromelectric vehicle parts. Itaims to becomea Global EV Solutions Company from India
New age thermoplastics for next-generation EV batteries
Saudi-based global materials major SABIChas developed cutting edgein fire-resistant polymers and flame-retardant materials that comply with various EV battery safety standards across the world.
Switch Mobility to meet growing e-bus demand with fresh capex
Oncourse for abillion-dollar business, the company is exploringa possibility of operating satellite factories across the country to serve different geographies, write ShahkarAbidi and Ketan Thakkar.
Kia India to invest Rs 2,000 crore in EVS, to introduce new e-RV in 2025
New investmentto drive R&D, infrastructure development and manufacturing capabilities. The company willlocally produce EVsin India with possibility of exports as well, writes Mayank Dhingra.
"The government has given enough time for indigenisation but the industry has not taken it seriously"
Amitabh Saran, Founder and CEO, Altigreen, shares his views on problems inthe EV industry and battery localisation solutions with Amit Vijay M.
TATA MOTORS SEES ONE INTWO CARS SOLDAS EVS BY 2030
The company aims to offer wider choices withnew EVs that may straddle a pricebracket of Rs20to 40lakhinthe coming years, writes Ketan Thakkar.
MG Motor India in expansion drive, to invest $100 million
The investment willbe usedtoramp up existing production capacity from1.2to1.4-15lakh units per annum atthe automaker's Halol plantin Gujarat, writes Ketan Thakkar.
"Technology and its multiplier effect are driving business transformations and customer experiences"
Technical Centre India is one of Continental’s largest research and development centres in the world, andasa Centre of Competence’ it also develops customised products for the BRIC countries.
