Q+A With Henrik Fisker
AutoVolt Magazine|May-June 2018

The automotive industry is a notoriously difficult nut to crack, but Henrik Fisker is determined that his next car, the technology-laden EMotion sports saloon, will be the catalyst for his business to flourish.

James Scoltock

The automotive industry can appear like a closed shop when it comes to new names entering the market. Many have tried to design, develop and sell cars – especially electric and hybrid models – but few last the course, and most disappear before the first vehicle runs off the production line.

Automotive is one of the most difficult businesses to succeed in; it’s expensive, high-risk and dominated by a handful of companies.

There are some risk takers out there; Elon Musk is rarely out of the headlines, James Dyson is steadily building up his company’s automotive resources, and Mate Rimac continues to develop the Rimac Concept One supercar – a car famously crashed by Richard Hammond while filming for The Grand Tour TV show.

But they aren’t the only ones. Another is also building up his business to compete in the ultra-competitive automotive industry.

Henrik Fisker has a long history of working and succeeding in the automotive business with successful stints at firms including BMW and Aston Martin, designing cars from the BMW X5 to the Artega GT. He isn’t infallible though; one of his own projects under his then new company, Fisker Automotive, was the Fisker Karma plug-in hybrid four-door sports saloon, which had a production run that only lasted from 2011 to 2012 after the car’s battery supplier, A123 Systems filed for bankruptcy.

Fisker subsequently suffered controversy when Tesla Motors filed a lawsuit accusing him of accepting a contract to design the early stages of the Model S (that was at the time destined to become a plug-in hybrid) only to look at the company’s plans before the unveiling of the Karma. However, “overwhelming” evidence in Fisker’s favour brought the lawsuit to a close, with Tesla footing the seven figure sum legal bill.

Much has changed in the intervening years and Fisker is back with his latest creation, the all-electric Fisker EMotion sports saloon, being developed under his new company, Fisker Inc.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM AUTOVOLT MAGAZINEView All

RENAULT CAPTUR E-TECH PHEV

Renault’s first foray into plug-in hybrids has arrived with the Captur. Jonathan Musk drives.

2 mins read
AutoVolt Magazine
Issue 32

RANGE ROVER EVOQUE P300E

The first plug-in Evoque is impeccable tuned to a demanding segment, as Alex Grant explains.

2 mins read
AutoVolt Magazine
Issue 32

Hyundai IONIQ 5

Globally, Hyundai will launch more than 12 additional BEV models in the next four years starting with the IONIQ 5 you see here – proving that range isn’t the only thing that matters, instead it’s their charging time that counts.

2 mins read
AutoVolt Magazine
Issue 32

KIA SORENTO ‘2' 1.6 HEV

Good foundations mean Kia’s hybrid flagship is a worthy diesel alternative, says Alex Grant.

2 mins read
AutoVolt Magazine
Issue 32

MAZDA MX-30

Mazda reckons there’s more to selling EVs than offering long-range and straight line speed – but will potential customers agree?

4 mins read
AutoVolt Magazine
Issue 32

CIT ROËN Ami

The Ami proves electric mobility doesn’t have to be expensive, provided you don’t mind sacrificing some luxuries…

4 mins read
AutoVolt Magazine
Issue 32

FUELLING CHANGE

With an end date set for combustion engines and plug-in sales accelerating in the UK, demands are ramping up for a widespread public charging infrastructure. So what do the companies tasked with deploying them see as the biggest hurdles ahead?

8 mins read
AutoVolt Magazine
Issue 32

AN ABSOLUTE APPROACH

Chinese EV maker NIO offers smart technologies and a holistic view of the electric vehicle experience. Ahead of its arrival in the west, Autovolt talks to NIO Europe vice president Hui Zhang about the company’s innovative user concepts

10 mins read
AutoVolt Magazine
Issue 32

2010 KIA VENGA EV

Kia is best known today for its electric e-Niro and Soul EV models, yet their roots reside with the Kia Venga EV concept car first displayed at the 2010 Geneva Motor Show. While Nissan was just getting its Leaf off the ground, Kia (and the wider Hyundai Motor Group or HMG) were busy reading themselves for their future too.

2 mins read
AutoVolt Magazine
Issue 32

UK to benefit from £20m on‑street charge point funding

LOCAL authorities have been urged to take advantage of a £20m UK government cash injection which will boost the number of on-street EV charge points.

2 mins read
AutoVolt Magazine
Issue 32
RELATED STORIES

Ryzen 5000 failure rates: We reality‑check the claims

Problems with bad Ryzen chips may be overblown.

4 mins read
PCWorld
April 2021

Microsoft Surface Pro 7+ : A giant leap in graphics performance

It’s the most potent upgrade the Surface Pro line has offered in years.

10+ mins read
PCWorld
April 2021

DIANA DEATH FLICK IS ULTIMATE REVENGE!

Palace terrified Hollywood's royal power couple will bankroll project

2 mins read
National Enquirer
April 19, 2021

How to create strong, secure passwords by learning how to crack them

It gets harder to crack a password if it’s 10 characters or longer—but complexity matters too, of course.

10 mins read
PCWorld
April 2021

TIM OD'S ON GYM!

Stays sober by getting ripped

2 mins read
National Enquirer
April 19, 2021

CorelDraw Graphics Suite 2021 makes life easier for artists working remotely

CorelDraw Graphics Suite 2021 is here with new features for remote work.

2 mins read
PCWorld
April 2021

MORMON CHURCH SUED FOR $100 BILLION CHARITY SCAM!

Outraged member charges donations used to build insurance & property empire

2 mins read
National Enquirer
April 19, 2021

HOW GOOGLE COULD TURN ANDROID INTO JUST ANOTHER SUBSCRIPTION

WITH A SMALL CHANGE TO PHOTOS, GOOGLE COULD BE UPENDING THE WAY WE THINK ABOUT ANDROID UPDATES.

4 mins read
PCWorld
April 2021

DANNY MASTERSON: THEY'RE AFTER ME!

DESPERATE Danny Masterson and his lawyers believe they are victims of anti-Scientology bias and cannot get a fair trial in his Los Angeles rape case, according to sources close to the scandal-scarred actor!

1 min read
National Enquirer
April 19, 2021

HOW FRAME WORK PLANS TO BREAK THE CURSE OF UPGRADEABLE LAPTOPS

THIS SMALL STARTUP THINKS IT CAN PULL OFF SOMETHING NO PC MAKER HAS EVER ACHIEVED.

8 mins read
PCWorld
April 2021