Vocal for local
Auto Today|October 2021
Auto Today goes Vocal for Local as Dhruv Saxena heads to Rajasthan with the Renault Kiger to take a closer look at three fascinating forms of pottery and speak with the people behind these crafts
Dhruv Saxena

With the Kiger, Renault has once again reiterated its commitment to the Indian market releasing yet another product that’s made in India, made for India. This philosophy has helped the company deliver a product that has been tailored to suit the specific needs of Indian consumers.

Built for Indians, by Indians, the Renault Kiger has resonated well with the wants of car buyers adding another chapter to the brand’s success story in India. This approach also made it an apt choice for our journey through Rajasthan looking past the arid landscape and the grandeur of centuries-old mahals and havelis exploring local art forms, specifically pottery, and attempt to provide the incredibly skilled people behind these fascinating creations a voice to spread awareness of their craft to more people across the country.

JAIPUR’S BLUE POTTERY

The city of Jaipur is one we’re all too familiar with courtesy its majestic Forts making it one of the most popular weekend getaways especially for those residing in and around the national capital. Look beyond those and you’ll uncover an endless list of centuries-old crafts including Blue Pottery. While it may have arrived in Jaipur in the early 17th century from Persia, evidence suggests that this particular art form faded in the sands of time by 1886, before being revived around 1970 thanks to the efforts of muralist and painter Kirpal Singh Shekhawat along with support from social reformer and freedom activist Kamaladevi Chattopadhyay and Rajmata Gayatri Devi Jaipur. Jaipur’s cramped streets with its unruly traffic were dealt with ease thanks to the Kiger automatic’s supersmooth CVT as we made our way to Neerja International to meet up with Leela Bordia whose continued efforts have seen Blue Pottery grow from strength to strength on a global scale.

Leela Bordia worked closely with craftsmen from neighbouring villages to set up what is now a fairly large scale operation while also helping Jaipur Blue Pottery earn a Geographical Indication (GI) tag - a mark of authenticity of sorts certifying a product’s quality based on its geographical origin.

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