Hyundai Motor India Fine-Tunes For Production Ramp-Up
Auto Parts Asia|April 2018

YK Koo, Managing Director and CEO, Hyundai Motor India Ltd (HMIL), has reasons to cheer as the company’s production capacity has been on the rise since he took over in November 2015.

T Murrali

The annual capacity of HMIL has swelled from 600,000 to 700,000 units without raising the footprint. Though seemingly insignificant, it makes big sense as many other players have not been expanding besides, losing market share to competition. HMIL’s contribution to the global sales has increased from 12.97 percent in 2015 to 15 percent in 2017. Almost all the products have shown significant growth. The company is the only manufacturer to win five Indian Car of the Year – ICOTY Awards, and three in a row. Hyundai Verna, Creta, Elite i20, Grand i10, and i10 won the award for 2018, 2016, 2015, 2014 and 2008, respectively.

Yet, Koo is unwilling to rest on his laurels and is looking for ways to drive the company forward. Optimising resources and increasing market share was possible thanks to his diversified work experience of global markets in different assignments with Hyundai Motor Company since he joined it in 1984 in South Korea. Koo is one of the founder members of Hyundai Motor’s India operation in 1997. He left India on other assignments in 2001 and returned in 2008 to stimulate sales and marketing operations.

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