MODERNA MASERATI
Auto Express|January 09, 2020
We get a behind-the-scenes look at the hi-tech innovation that’s putting this famous car maker at the cutting edge
Tristan Shale-Hester

THERE aren’t many firms with a name as evocative as Maserati. Founded in 1914 in Bologna, Italy, and taking its Trident logo from the city’s famous statue of Neptune, Maserati moved its headquarters to Modena in 1940.

With an initial focus on racing, the company produced its first road car in 1946. Since then, Maserati has earned a reputation for building fast, beautiful cars with iconic engines and evocative exhaust notes that have caught people’s eyes and ears on both road and track.

But even one of the best-loved names in the business has to move with the times. For the first 99 years of its existence, for example, Maserati exclusively used petrol engines in its range of sports cars; it wasn’t until 2013 that the first diesel appeared in the Ghibli saloon.

And now, with the global automotive industry experiencing seismic change, Maserati is having to follow suit. The Italian company has no intention of being left behind in the race to go electric. To find out more, we headed to Modena to witness the end of an era, and the beginning of a new one.

For the last 12 years, the Maserati GranTurismo has been built in Modena. We described this classic, timeless beauty as “the best car Maserati has built for at least 25 years” when we reviewed it in 2008. What’s more, the GranTurismo has one of the most sonorous engines ever fitted to a road car. Sadly, though, that engine is coming to the end of its life — a victim both of time and the requirements for makers to reduce carbon dioxide emissions. To mark its passing, one of the last GranTurismos to roll off the production line in Modena was finished in a special “Zeda” paint scheme, with the tri-tone effect designed to connect “the past, the present and the future” of Maserati.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM AUTO EXPRESSView All

Motorsport pays tribute to YouTube star Block

AT the turn of the new year, the world of rallying and Gymkhana lost one of its biggest stars.

1 min read
Auto Express
January 11, 2023

Mexico race raises curtain on 2023 Formula E season

First of 16 rounds this weekend. Marks race debut of Gen 3 car.

4 mins read
Auto Express
January 11, 2023

Car Hunter

£5,000 for a people carrier to take care of family duties

3 mins read
Auto Express
January 11, 2023

BUYER'S GUIDE: SEAT Tarraco

FROM £17,500 Spanish SUV is well worth checking out if you're in need of a seven-seater family workhorse

5 mins read
Auto Express
January 11, 2023

British-built Qashqai tops 2022 sales chart

"Sales of electric cars have overtaken diesels, putting them second to petrols for the first time"

3 mins read
Auto Express
January 11, 2023

Kia Niro Hybrid

SECOND REPORT: Hybrid crossover is perfect for photographer Pete

2 mins read
Auto Express
January 11, 2023

Ford Focus MHEV Estate

THIRD REPORT: After running our wagon, Steve Walker feels he really needs to speak up in support of the estate

4 mins read
Auto Express
January 11, 2023

Citroen C3 Aircross Rip Curl

FIRST DRIVE: We discover if the range-topping Rip Curl is riding the crest of Aircross wave

3 mins read
Auto Express
January 11, 2023

Purr-fect pitch?

The GWM Ora Funky Cat blends electric drive and stand-out style in a value package. Can it beat the MG4?

10+ mins read
Auto Express
January 11, 2023

A VAN FOR OUR TIMES

We visit the Classic Commercial Vehicle show to see how vans have evolved over the years

6 mins read
Auto Express
January 11, 2023
RELATED STORIES

The Man Who Signs Every Car

JUST DOWN THE ROAD FROM FERRARI AND LAMBORGHINI, HORACIO PAGANI CRAFTS ITALY’S TRUE CUSTOM-MADE SUPERCARS.

10+ mins read
Road & Track
August 2022

Blues Brothers

Maserati's stage-setting mid-engine MC20 meets Porsche's apex-predator 911, the Turbo S Lightweight.

7 mins read
Car and Driver
April 2022

MASERATI MUSCLES BACK IN

The famed carmaker has recently slipped from view. Its new MC20 demands to be seen.

2 mins read
Men's Journal
April - May 2022

Reinventing Maserati. Again.

The first time I visited the Maserati factory on Viale Ciro Menotti in Modena, just a mile’s walk from the city’s 12th century cathedral, the plant was building Biturbo coupés.

3 mins read
Motor Trend
January 2021

FIRST LOOK 2021 Maserati MC20

A 621-hp mid-engine supercar that in form and function elbows the Ferrari F8 Tributo in the ribs, the 2021 MC20 is precisely the sort of car Maserati would never have been allowed to build a few years ago when the parent company still owned Ferrari.

3 mins read
Motor Trend
December 2020

THE ART OF THE SNACK

FOR THE TASTE OF HOME

4 mins read
Athleisure Mag
February 2020

MUSCLES FROM BRUSSELS

MEET A PANTERA THAT’S A CROSS BETWEEN A LE MANS RACER AND A STANCED SUPERCAR

2 mins read
Super Street
February 2020

The Art Of Survival

Pagani plans its future

3 mins read
Motor Trend
November 2019

Children Of The Yuan Percent

The fuerdai, China's second-generation rich kids, are the most loathed group in the country. They're also its future.

10+ mins read
Bloomberg Businessweek
October 5 - October 11, 2015

Maserati Grecale Trofeo

Maserati is on something of a roll; might its new mid-sized SUV deliver the volume sales it needs?

3 mins read
Evo UK
January 2023