Time To Increase Supply
Auto Components India|March 2021
In an Upfront and exclusive interaction, Parag Satpute, Managing Director at Bridgestone India opines that its time to increase the supply to meet the rise in demand. Ashish Bhatia with bureau inputs highlights the changes in tyre manufacture and business for the company.
Ashish Bhatia

Q. How will tyre retail evolve with the new Bridgestone Select + store?

A. Bridgestone India has always led the change in the consumer experience with our superior offerings. This started with introducing products that were durable and designed for Indian road conditions. To deliver the best product experience we introduced Bridgestone Select outlets in India where tyres purchase and all tyre related services could be availed at one stop. This has been a successful retail format for us. However, it is a known fact that tyres as a vehicle component garner far less involvement from consumers, in spite of them being a major contributor to overall vehicle performance and safety. The Bridgestone Select + stores are conceptualised to provide a solution for this issue. It takes a lot to make a superior tyre and there are multiple factors to consider before consumers make a pick. And, Bridgestone as a technology leader is taking a lead in sharing our knowledge and expertise so that consumers can make a more involved and informed decision.

Q. How are you going to integrate an educational experience in tyre retailing?

A. Most of the consumers are busy executives or modern millennial who are less aware of tyre and car maintenance details but seek a lot of control and information. Consequently, there is a trust, information and convenience deficit between car maintenance providers and consumers. The Select + tyre retail format cures the trust and information deficit. These stores feature digital-led experience in choosing tyres, understanding various tyres and their relevance to the consumers’ driving needs. Tyre consultation is no longer limited to taking the best guess on tyre price but helps the consumer identify the most suitable choice depending on their car type and driving conditions. The process is enabled through an interactive digital kiosk where customers can pick between an array of choices offered by Bridgestone.

Q. Is there a lack of know-how from the buyers perspective resulting in inappropriate choices?

A. As I mentioned earlier, tyres do garner a lower involvement when it comes to overall vehicle experience. One only pays attention to tyres when they need to be replaced or in case of damage. With our new concept stores, we want our customers to be more aware of not only buying the right tyres but also adopt the right tyre services that can give them longer tyre life and savings.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM AUTO COMPONENTS INDIAView All

Automotive-Grade Supercomputer

The ZF ProAI, a next-generation automotive-grade supercomputer is aimed at meeting the manufacturer needs for software-defined vehicles and their new E/E architectures. Team ACI looks at the new and exciting offering from the ZF Group.

3 mins read
Auto Components India
June 2021

Mission Development And Business Continuity

At the maiden virtual edition and the 5th edition of ACMA Automechanika, the stakeholders of the automotive industry shifted gears. Ashish Bhatia highlights this resolute focus on the development and continuity of business.

6 mins read
Auto Components India
June 2021

Modular Electric Vehicles

REE Automotive has signed a strategic collaboration agreement with Magna International. Team ACI looks at the strategy aimed at introducing modular electric vehicles in the market.

2 mins read
Auto Components India
June 2021

Drivetrains For Real Demand

Automotive manufacturers are tapping into the mix of next-generation technological developments with localisation for vehicular platform consolidation. Ashish Bhatia looks at this strategy to manufacture drivetrains for the real demand.

6 mins read
Auto Components India
June 2021

Earth Energy Game Plan

Mumbai based startup Earth Energy is riding the emobility wave in India. Team ACI highlights the company’s push for localisation as the foundation of its game plan

3 mins read
Auto Components India
June 2021

Opportunity In Adversity

In an upfront interaction, G.S. Ramesh, Founder and Chairman of the Layam Group shares with Ashish Bhatia the need to scout for your opportunity in adversity, referring to the employment landscape in the automotive manufacturing and services sector.

10 mins read
Auto Components India
June 2021

Saietta Group Partners Padmini VNA

Saietta Group inked a significant partnership with Padmini VNA Mechatronics. Team ACI looks at the contours of the agreement aimed at India’s electric two-wheeler segment.

4 mins read
Auto Components India
June 2021

RBI Measures To Deal With The Second Wave

RBI measures to deal with the second wave Reserve Bank Of India, Governor, Shaktikanta Das announced measures to deal with the second wave of Covid-19 earlier in May. In his address, he said, “The global economy is showing signs of recovery; activity remains uneven across countries and sectors, clouded by downside risks.”

1 min read
Auto Components India
June 2021

Auto Technology Partnership Summit And Expo 2021

At the ACMA Auto Technology Partnership Summit and Expo 2021, the focus was on harnessing the Indian automotive opportunity. Team ACI gets you the key insights from the three-day virtual congress.

8 mins read
Auto Components India
June 2021

Downstream Aluminium: Meeting The EV Demand

R.K Jain, Sr. Vice President – Commercial at Jindal Aluminium Limited in this article writes about meeting the EV demand through innovative production.

3 mins read
Auto Components India
June 2021